If you’re here, it’s likely because your once-beloved web analytics tool – Fathom Analytics, has led you down!
Maybe with its basic functionalities, limited features, or a pricing structure that simply doesn’t align with your agency’s needs.
To streamline your search for the best analytics tools, including Fathom Analytics alternatives, we’ve created this blog. Here, you’ll find customer reviews, key features, pricing breakdowns, and many more of the top analytics tools for 2025.
Alongside a quick buyer’s guide of – Things to look for in an analytics tool – So let’s get going.
What is Fathom Analytics?
Fathom Analytics is a web analytics platform that allows website owners to track visitor data, page views, and other important metrics without resorting to nosy tracking methods like cookies or storing personal information.
With a variety of features come certain limitations, such as only getting basic insights and not finding your app and website analytics in one place. Let’s explore further to see why you should consider Fathom Analytics alternatives.
5 reasons you should consider Fathom Analytics alternatives
1. Data collection limitations
Fathom Analytic’s privacy-focused approach restricts the depth of data collected, such as not providing detailed user behavior analysis, customizable reporting, or real-time data tracking.
2. Lack of advanced functionality
If your website demands complex and in-depth analytics beyond Fathom Analytic’s capabilities, such as complex segmentation or custom reporting, alternative tools might offer more robust features.
3. Data customization
Some users prefer more control over their analytics data. Alternatives often offer greater customization options, allowing users to tailor data collection and reporting according to their unique business requirements.
4. Specialized analytics
Depending on the nature of the agency’s work, certain Fathom Analytics alternatives like Usermaven might specialize in specific areas such as user engagement, product analytics, or in-depth campaign tracking.
5. Pricing and scalability
Fathom Analytics has its pricing structure, but alternatives might provide more flexible pricing plans that align better with an agency’s budget.
Best Fathom Analytics alternatives in 2025
This table summarizes key features, pricing plans, pros, and cons for each analytics tool, providing an overview of their strengths and limitations for businesses seeking the right analytics solution.
Whether you prioritize data ownership, real-time insights, or simplicity, there’s a Fathom Analytics contender among the list that could redefine how you track and understand your website’s performance.
1. Usermaven
Our top choice for the best analytics tool is Usermaven—a privacy-focused website and product analytics powerhouse known for its user-friendly interface,
real-time analytics, no-code event tracking, and more.
This tool offers profound insights into user flows alongside actionable insights – enabling marketers to design laser-focused strategies. Its standout feature? Get accurate stats with Adblocker (Pixel White-label) bypassing and cookie-less tracking.
Key features
- UTM campaign & event tracking
- User journey insights
- Advanced segmentation
- Maven AI as your data assistant
- Pixel white-label
- Advance privacy controls
- Actionable insights
- Data retention
- AI-powered funnel analysis
And if you feel like you’re in the dark about which channels are driving conversions and which aren’t?
Usermaven is your “single source of truth.”
It’ll enable you to focus your efforts on the channels that truly engage your target audience and drive conversions.
Pricing plan
- Pro: Starts at $14 /month
- Premium: $49/month
- Enterprise: Custom
Pros and cons
Customers reviews
Capterra reviews
“World-class, privacy-friendly website & product analytics tool”
Stefan G.
Director of Operations & Design
G2 reviews
“The absolute best Google Analytics Alternative Hands Down!”
Matthias L.
Web Designer & Online Marketer
Here’s why users love Usermaven
2. Plausible Analytics
Plausible Analytics is a straightforward, privacy-focused web analytics tool. It spotlights essential metrics without compromising user privacy through invasive tracking methods.
Moreover, this Fathom Analytics alternative aims to deliver transparent, easy-to-understand data about website traffic, visitor counts, and referrers, providing insights while respecting user privacy.
Pricing plan
- Growth: $9/month
- Business: $19/month
- Enterprise: Custom
Pros and cons
Customer reviews
“Cookie free analytics”
Rob H.
Owner & Researcher
3. Matomo
The next in line is Matomo, an open-source analytics platform that prioritizes data ownership and customization. It allows users to host analytics on their servers, ensuring complete control over collected data.
Moreover, Matomo’s customizable features enable tailored analytics reports, compliance adherence, and the ability to adapt insights to specific business needs.
Pricing plan
- Cloud-hosted version: Starts from 22EUR/ per month
Pros and cons
Customer reviews
“A comprehensive and customizable self-hosted web analytics platform”
Isak P.
Tech Lead
4. Mixpanel
Mixpanel is a powerful product analytics tool focused on tracking user interactions within applications or services. It specializes in providing detailed insights into user behavior, offering features like event tracking, funnel analysis, cohort analysis, and A/B testing.
Moreover, this fathom Analytics alternative is favored for its advanced analytics capabilities, particularly in analyzing mobile apps and SaaS products.
Pricing plan
- Growth: Starting at $20/ month
- Enterprise: $833/ month
Pros and cons
Customer reviews
“Great Analytics Tool for Decision Making”
Verified Reviewer
Software Engineer
5. Kissmetrics
Kissmetrics focuses on customer engagement and behavior analytics across various touchpoints. It tracks customer interactions throughout the customer lifecycle, providing insights into user behavior, retention, and engagement.
Also, it specializes in delivering data-driven insights to optimize marketing strategies, improve customer retention, and enhance overall customer experiences.
Pricing plan
- Starts from $25.99 /month
Pros and cons
Customer reviews
“Amazingly helpful, but really hard to implement and maintain”
Verified Reviewer
Sr. Online Marketing Manager
6. Google Analytics
Google Analytics is a web analytics platform by Google. It remains a dominant force in the analytics race as it tracks and analyzes website performance and user behavior, offering insights into traffic sources, demographics, user interactions, and conversions.
Besides that, Google Analytics offers both free and paid versions. The free version, known as GA Standard, is widely used and provides robust analytics capabilities for many businesses. However, GA 360, the paid version, offers additional features and support for larger enterprises or those with more complex analytics needs.
Pricing plan
- Google Analytics 360: Starts from $12,500 per month
Pros and cons
Customer reviews
“Identifies What’s Going On With Your Website”
Tayyab S.
Administrator
7. Piwik Pro
Piwik Pro is an enterprise-level analytics platform focusing on data security, privacy, and compliance. It offers advanced analytics tools, secure data hosting, customizable reports, and GDPR compliance features.
However, this Fathom Analytics alternative caters to organizations requiring heightened data security and regulatory adherence.
Pricing plan
- Core plan: Free
- Enterprise plan: Custom
Pros and cons
Customer reviews
“Great Alternative to Google Analytics”
Marco M.
Director
8. Heap
Heap simplifies analytics with its automatic data capture and retroactive analysis capabilities. Its user-friendly interface and intuitive tools enable effortless data exploration.
Heap’s focus on empowering users with actionable insights without the need for manual tracking sets it apart as a valuable analytics solution.
Pricing plan
- Growth: Custom
- Pro: Custom
- Premier: Custom
Pros and cons
Customer reviews
“Ok analytics software if you have developer skills. There are easier-to-use tools out there”
Charlie C.
Digital Marketing Manager
9. Amplitude Analytics
Amplitude Analytics is a product analytics tool that helps businesses understand user behavior, track events, and derive insights to optimize products and user experiences. It’s particularly focused on providing actionable insights to drive product decisions and improve user engagement.
Pricing plan
- Plus: Starts From $61/month
- Growth: Custom
Pros and cons
Customer reviews
“Best product analytics tool but pricey”
Melisa K.
Head of Business Intelligence and Data Science
10. Simple Analytics
Simple Analytics is a streamlined web analytics tool prioritizing transparency and ease of use. With a clear focus on privacy, it provides essential website traffic insights without invasive tracking methods. However, its simplicity might limit advanced features and customization options compared to more complex analytics platforms.
Pricing plan
- Starter: $9 /month
- Business: $49 /month
- Enterprise: Custom
Pros and cons
Customer reviews
“As it’s called: Simple Analytics…”
Ronald D.
Trainer and therapist
11. Adobe Analytics
Adobe Analytics is a powerful digital analytics platform designed to provide deep insights into customer behavior and engagement across various digital channels. It offers a comprehensive suite of tools for tracking, analyzing, and visualizing data from websites, mobile apps, social media, and other digital platforms.
This Fathom Analytics alternative uses reporting capabilities and AI-driven insights to help businesses make informed decisions to optimize marketing strategies and enhance user experiences.
Pricing plan
- Prime: Custom
- Ultimate: Custom
Pros and cons
Customer reviews
“A lot of useful information for analysis”
Olga S.
Senior Publisher Manager
Things to look for in an analytics tool
Why choose Usermaven over Fathom Analytics?
While Fathom Analytics falls short, Usermaven – the ultimate SaaS analytics solution, offers businesses a comprehensive suite of tailored features. That empowers brands to conduct in-depth user journey analytics, enabling smarter, data-driven decision-making for smooth user experiences.
Here are a few reasons why you should go for Usermaven over Fathom Analytics.
FAQs
1. Are Fathom analytics alternatives suitable for small marketing agencies?
Absolutely! Many of Fathom Analytics’ alternatives offer scalable solutions ideal for smaller internet marketing agencies.
2. What factors should agencies prioritize when choosing a Fathom Analytics alternative?
Consider specific analytics needs, scalability, pricing, and ease of integration with existing systems while choosing a Fathom Analytics alternative.
3. Is Fathom Analytics entirely free?
No, Fathom Analytics offers a subscription-based model with varying plans based on website traffic.
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