Author: Usermaven
-
Understanding the divide: Paid vs. free user behavior
If you were to concisely describe how paid users of a service behave, compared to how free users behave, it would be this: the free user clicks around; the paid user gets things done. And this has nothing to do with the fact that the free user doesn’t need the product. Once a free user…
-
15 digital marketing metrics and KPIs to track in 2026
Do you know that 64.2 zettabytes of data originated, used, duplicated, and stored globally in 2020 from various activities? And over the next six years up to 2026, global data creation is projected to grow to more than 180 zettabytes. That is a lot of data! But have you ever considered that your online business…
-
How proxies enhance data-driven SaaS marketing
Did you know that modern SaaS companies generate an impressive 2.7 terabytes of marketing data every week? Yet, 68% of them still struggle to make the most of competitive intelligence. The issue isn’t a lack of fancy analytics tools or a tight budget. The real problem is a fundamental challenge: gathering accurate, real-time market data…
-
Hidden data risks in remote SaaS teams and how to fix them
Remote SaaS operations have exploded, with 87% of software companies now employing distributed teams across multiple continents. Yet beneath this transformation lurks a security nightmare most executives don’t see coming. The average SaaS company experiences 4.2 data incidents annually, costing $3.9 million per breach. These aren’t just statistics; they’re warning signals that traditional security approaches…
-
What SaaS companies need in KPI dashboards
As we move into 2026, data is becoming more crucial than ever for businesses. How you gather, use, and analyze data directly impacts how your company communicates and operates. For SaaS brands, managing KPI dashboards has become a must. These dashboards make it easier for professionals to access, understand, and adjust key metrics. A well-organized…
-
The hidden link between tracking and test automation
Event tracking and test automation are two critical processes in software development that often operate in isolation, despite being equally important. While test automation focuses on streamlining the testing process, event tracking is all about capturing and analyzing user behavior. At first, they might seem separate, but they share a common goal: accuracy and reliability.…
-
5 common sales funnel mistakes that are killing your conversions (and how to fix them)
Your sales funnel is what turns visitors into paying customers. But even small mistakes can cost you thousands in lost revenue every month. Understanding and addressing these common pitfalls can dramatically improve your conversion rates and maximize the return on your marketing investment. In this comprehensive guide, we’ll dive into the top five sales funnel…
-
Why data management is crucial for developing a successful AI strategy
As artificial intelligence (AI) continues to shape the future of business operations, the need for a well-defined AI strategy development process becomes more critical. AI’s ability to transform industries depends on its effective implementation, and to do that successfully, businesses must first understand the importance of data. The foundation of any AI strategy lies in…
-
Product analytics as the new competitive edge in marketing
For companies competing in today’s digital-first economy, product analytics has emerged as a key driver of more innovative strategies and growth. Product analytics tracks user interactions to uncover patterns, preferences, and areas for improvement, helping companies optimize products and strategies. By using data to understand what customers actually do, companies can optimize their products and…
-
Building a privacy-first analytics stack: Tools, hosting, and strategy
As users become increasingly aware of how their data is tracked, collected, and shared online, organizations face a critical decision: adapt or lose trust. Traditional analytics tools (while powerful) often involve invasive data practices that conflict with modern privacy regulations and user expectations. For privacy-conscious teams and publishers, building a privacy-first analytics stack is a…