Author: admin
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Cracking Meta Threads analytics with UTM traffic tactics
Meta doesn’t provide dedicated referrer data for Threads. And you might be scratching your head over the traffic analytics. Well, worry not! Usermaven is here to make things easy for you. We’ve got a simple Usermaven UTM tracking guide to help you smoothly figure out Threads traffic. Let’s jump in and make UTM parameters your…
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15 digital marketing metrics and KPIs to track in 2024
Do you know that 64.2 zettabytes of data originated, used, duplicated, and stored globally in 2020 from various activities? And over the next five years up to 2025, global data creation is projected to grow to more than 180 zettabytes. That is a lot of data! But have you ever considered that your online business…
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Discover 10 best Amplitude alternatives to improve your analytics
In today’s fast-paced digital landscape, businesses demand simple yet powerful analytics solutions to understand user behavior and drive growth. And traditional analytics platforms like Amplitude may not fully meet their evolving needs. Rising costs, scalability challenges, and a steep learning curve have prompted many organizations to explore more adaptable and cost-effective solutions. In this post,…
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What is cookieless tracking & how will it impact businesses
Have you ever thought about how 50% of people do not feel private online? With more attention being paid to keeping user information safe and new rules getting tougher, the way cookies are used in digital marketing is really being looked at closely. For a long time, marketers have relied on cookies to keep an…
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The value of scroll depth and how to track it
Understanding the specific sections of a web page can be a valuable asset for digital marketers, UX designers, product teams, and e-commerce managers. It identifies the sections that capture the attention of your website visitors or make them leave your website. By monitoring scroll depth, you can harness this capability, offering actionable insights to enhance…
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How to track product onboarding in Usermaven
Getting lost in the complexities of analytics can be frustrating (shh! nobody is referring to Google Analytics 4). But, if the product onboarding is tons of work, too! You’d probably give up, right? Wait, we are here! New to Usermaven? We want to make sure our users are fully equipped to ace the product onboarding…
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Top 4 phases of user acquisition funnel optimization
Have you ever wondered how your favorite apps or websites manage to attract so many users? The secret lies in a powerful marketing framework called the user acquisition funnel. Whether you’re a seasoned marketer or just starting out, understanding the user acquisition funnel is crucial. It’s a framework that helps you visualize and optimize the…
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Build vs Buy Analytics: Which is the Best Option for You?
If you’re in the business world, then you know that data is everything. It can make or break a company and that’s why it’s so important to have good product analytics. But what do you do when it comes to choosing between build vs buy analytics tools? This blog post will help you make the…
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10 best product analytics tools 2024
Understanding user behavior is the key to building successful products. But how can you unlock those powerful insights? The answer lies in product analytics tools! As we dive into 2024, the product analytics landscape is evolving rapidly. With new players entering the market and existing ones upping their game, companies have an array of options…
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Funnel analysis 101: Your path to higher conversion rates
You’re tired of wasting dollars on marketing campaigns that fizzle out. You’ve tried every marketing tactic, but your conversion rates are not improving or showing any significant progress. It’s frustrating, isn’t it? The problem is, you’re flying blind. You don’t really understand why customers aren’t buying from you. Funnel analysis can help by showing you…