Author: admin
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Data Anonymization: The Pillar of Ethical Web Analytics
According to the DBTA Report on meeting the growing challenges of data security & governance, there has been a staggering 70% rise in data compromises from 2020 to 2021. The impact of each data breach has also become notably costly, averaging $4.24 million. Particularly concerning are the fines related to GDPR violations, which surged seven-fold…
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Balancing Success Metrics and Counter Metrics
95% of the new products fail. According to Harvard Business School professor Clayton Christensen, new products fail because they don’t look at the products as customers do. So, they fail to meet the real or perceived need. Product success lies in understanding the customer’s needs, whether new or established. Metrics are a great way to…
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Why online privacy matters: Protect your personal data
Have you ever wondered how much of your data is collected and tracked online? Companies collect and use our information, from browsing history to location and device data, for targeted advertising and other purposes. But why does online privacy matter? Online privacy is essential to protecting our data and ensuring our security. By enhancing our…
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The Importance of Active Users: A Guide to MAU, WAU, and DAU
Did you know monitoring active users for your online business is crucial and one of the fundamental insights sources? If you are not already tracking active users on your website or application, you are missing a key aspect of your user data analysis. Tracking active users empowers online businesses to optimize user experiences, create targeted…
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Enhancing Customer Service With AI Chatbots: The Key Benefits
Chatbot usage has been rising for the past few years. Only in 2022, 67% of consumers worldwide used a chatbot for customer support. According to Gartner, chatbots will be the primary customer service channel for roughly a quarter of organizations. It indicates that more and more companies are investing in chatbots, but the question is…
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12 strategies to increase your customer engagement
Customer engagement is super important in today’s concurrent business world. No matter if you’re running a small startup or a big corporation, it’s crucial to have effective customer engagement strategies in place. Customers participating in your brand marketing campaigns or relevant activities are more likely to be your brand’s advocate, increasing your company’s overall success.…
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Understanding Lead Attribution for Effective Marketing
Decoding the customer journey and understanding lead attribution is crucial for implementing effective marketing strategies. Lead attribution refers to assigning credit to various touchpoints contributing to a customer’s conversion. By analyzing the customer journey, businesses can identify which marketing channels and campaigns are most effective in generating leads and conversions. Statistics show that 81% of…
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4 Revenue Forecasting Models to Boost Your SaaS Business
SaaS businesses need not only to survive but thrive in highly competitive markets; therefore, revenue forecasting is paramount for maintaining a steady growth trajectory. Moreover, unlocking the growth potential of your SaaS business requires accurate revenue forecasting. But with ever-changing market dynamics, finding the right approach can be challenging. This article unveils four powerful revenue…
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Event-Based Web Analytics: Everything You Need to Know
The end goal of data analytics is to deliver value to users by understanding what they need and creating value for the business in the form of conversions and revenue by meeting their needs. With the rise of modern analytics approaches and tools, businesses are better able to get user insights. Event-based web analytics operates…
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Exploring the 13 Key Google Analytics Limitations
Starting July 1st, 2023, Universal Analytics (UA) stopped processing hits, including standard properties in accounts containing 360 properties. Businesses that use UA are left with no option other than migrating to an alternate analytics solution. While Google came up with a more advanced version of UA, called Google Analytics 4 (GA4), to replace it, the…