Author: Ameena Hassan
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5 advanced customer segmentation techniques for higher ROI
Understanding your audience isn’t just about knowing who they are; it’s about knowing what they need, when they need it, and how they prefer to engage. In today’s competitive landscape, basic demographics and guesswork won’t cut it. To drive higher ROI, brands must go beyond surface-level insights and tap into advanced customer segmentation techniques. This…
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Customer acquisition strategy: Proven techniques to boost growth
A well-defined customer acquisition strategy serves as the foundation for sAcquiring customers is the heartbeat of any SaaS business, but it’s not just about driving traffic or running ads. It’s about finding the right users, understanding their behavior, and turning insights into action. In a crowded market, that requires more than guesswork. That’s where tools…
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Mastering ROI tracking for business success
If you’re still measuring marketing success by likes, clicks, or impressions, you’re missing the full picture. In today’s data-driven landscape, tracking return on investment (ROI) isn’t optional, it’s essential. ROI tracking reveals which campaigns truly drive revenue, helps you optimize spend, and turns marketing into a measurable growth engine. Whether you’re running ads, building funnels,…
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How to calculate customer acquisition cost (CAC) effectively
Understanding how to calculate customer acquisition cost (CAC) is one of the most important steps in building a sustainable business. CAC tells you exactly how much you’re spending to turn a prospect into a paying customer, factoring in everything from ad spending and sales commissions to tools and team salaries. Why does this matter? Because…
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What is B2B growth marketing & why it matters for startups?
Breaking into the B2B space isn’t just about having a great product; it’s about getting the right people to notice it, trust it, and choose it. For startups navigating competitive markets with limited resources, growth marketing becomes more than a strategy; it’s a lifeline. Unlike traditional marketing, B2B growth marketing focuses on scalable, data-driven tactics…
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The complete guide to performance marketing attribution
Performance marketing is all about accountability, where every dollar spent is tied to a measurable outcome. At the core of this approach lies performance marketing attribution: the process of identifying which marketing activities actually drive conversions by assigning value to each touchpoint in the customer journey. Today’s path to purchase isn’t a straight line. A…
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Which is the best attribution model for Google Ads?
Choosing the best attribution model for Google Ads is crucial for accurately understanding the impact of your campaigns. Attribution modeling helps you determine how credit for conversions should be distributed across the various touchpoints in a customer’s journey. Without the right model, you might miss out on valuable insights, such as which ads truly drive…
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Digital customer experience: Everything you need to know
Did you know that 86% of customers are willing to pay more for better digital experiences? That’s not just a statistic; it’s a clear message. The quality of your online interactions plays a direct role in shaping customer satisfaction, loyalty, and, ultimately, your business growth. The digital customer experience (DCX) covers every online touchpoint a…
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Product experience: Meaning, key elements & how to improve it
A product’s success isn’t just determined by its features or price; it’s shaped by the product experience and the way customers interact with and perceive your product throughout their journey. But what exactly does product experience mean, and why should it be a key focus for your team? Simply put, it’s everything from how easy…
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Top 15 analytics dashboard examples for better SaaS insights
SaaS businesses rely on accurate data to understand user behavior, track performance, and guide product decisions. An analytics dashboard brings all these insights into one place, helping teams move faster and stay aligned on goals. This blog covers 15 practical analytics dashboard examples tailored for SaaS teams. Each one highlights specific metrics that matter, from…