Author: Ameena Hassan
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What is marketing attribution? Everything you need to know
Your marketing campaigns are in full swing – emails are being sent, ads are grabbing attention, and social media posts are shining. It’s a team effort, but when the results start rolling in, one big question arises: “Who deserves the credit?” Was it the catchy email? The attention-grabbing ad? Or maybe that perfectly timed tweet?…
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![What is first-party data [and its role in web analytics]](https://blog.usermaven.com/wp-content/uploads/2024/12/First-party-data.jpg)
What is first-party data [and its role in web analytics]
Imagine this: you’re running a café, but instead of observing your customers, you rely on a stranger’s vague notes. They say things like, “Someone likes coffee” or, “People seem to enjoy pastries.” But which coffee? What kind of pastries? And who are these people anyway? That’s the reality of relying on third-party data – vague,…
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![Heap pricing concerns [and why Usermaven is a better choice]](https://blog.usermaven.com/wp-content/uploads/2024/11/Heap-pricing-concerns.jpg)
Heap pricing concerns [and why Usermaven is a better choice]
When it comes to Heap pricing, the word custom is everywhere. Custom plans, custom features, custom pricing — it can start to feel like a lot of choices, but not in a good way. With all these custom options, you’re left trying to figure out what’s actually best for you, and chances are, you might…
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![Amplitude pricing: Worth it or not? [Discover Usermaven as an alternative]](https://blog.usermaven.com/wp-content/uploads/2024/11/Amplitude-pricing.jpg)
Amplitude pricing: Worth it or not? [Discover Usermaven as an alternative]
You’ve probably heard of Amplitude, which is one of those analytics tools that gets a lot of attention. But then you click on the Amplitude pricing page, and suddenly, things get complicated. One minute, you’re excited about all the possibilities, and the next, you’re staring at prices that might make you think twice. So, is…
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8 Dreamdata alternatives you should know in 2025
When it comes to B2B analytics, Dreamdata may seem like a suitable option, but it has several shortcomings that leave many businesses searching for better alternatives. From the lack of AI capabilities and funnel analysis to high pricing and limited features, Dreamdata often doesn’t meet the evolving needs of modern B2B marketers. If you’re seeking…
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![Mixpanel pricing: Justified or overpriced? [Discover the best alternative]](https://blog.usermaven.com/wp-content/uploads/2024/11/Mixpanel-pricing.jpg)
Mixpanel pricing: Justified or overpriced? [Discover the best alternative]
If you’re considering Mixpanel, the analytics tool that promises top-tier insights, be prepared to pay a premium. You click on the Mixpanel pricing page, and suddenly, the prices escalate faster than a rocket launch. One minute, you’re comfortably in the starter zone, and the next, you’re in luxury car territory. Are you getting gold-plated analytics…
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![Full-stack marketer: who they are [+ the essential tool they need]](https://blog.usermaven.com/wp-content/uploads/2024/10/full-stack-marketer.jpg)
Full-stack marketer: who they are [+ the essential tool they need]
Imagine a marketing professional who handles everything—social media, content strategy, SEO, email campaigns, and even data analytics. They’re not just specialists in one area; they manage the entire marketing process from start to finish. As businesses grow and marketing needs become more complex, the demand for someone who can wear multiple hats increases. This is…
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Top 11 Matomo alternatives for digital analytics
While Matomo has been a popular choice for website analytics, many users find it complex, costly, and lacking in advanced features like AI-powered insights and comprehensive retention analysis. As businesses seek more user-friendly and feature-rich options, the need for Matomo alternatives has grown. This guide explores 11 top alternatives that address these limitations, offering easier…
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10 essential features of customer data management software
Customers are the heart of every business. Happy customers mean repeat sales, glowing referrals, and a smoother ride for your entire team. But building those lasting relationships requires more than just good service – it demands a deep understanding of your customers. That’s where customer data comes in. It’s the raw material for crafting personalized…
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Drive better results with smart and powerful AI funnel insights
Let’s face it – understanding what really drives conversions in your sales funnel can feel like trying to solve a complex puzzle. But what if you had a powerful ally that could help you piece it all together? That’s exactly what AI funnel insights bring to the table. AI is revolutionizing how we understand and…