Author: Ameena Hassan
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U-shaped attribution model: What is it and how it helps
In the ever-evolving world of digital marketing, understanding how to attribute credit to various touchpoints in a customer’s journey is crucial. One of the most effective models for this purpose is the U-shaped attribution model. This model, also known as the position-based attribution model, offers a balanced approach to assigning value to different interactions that…
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Time decay attribution model: What it is and how it helps
Let’s suppose a potential customer discovers your product through a Google ad while browsing online. Later, they click on a Facebook ad to learn more. A week goes by, and they receive an email with a discount code. Finally, they visit your site and make a purchase. Now the question is – how do you…
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First touch attribution explained: Pros, cons, and smarter alternatives
Ever wonder which marketing channel first sparked a customer’s interest in your business? That initial moment a person discovers your brand can reveal a lot about how you introduce yourself to new audiences. This is where first touch attribution comes in. It focuses on the earliest contact a person has with your company and assigns…
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Linear attribution model: What is it, and how does it work?
Determining how marketing efforts contribute to conversions can be challenging. Each interaction has its role, but assigning credit fairly is often complex. The linear attribution model offers a simple solution by dividing credit equally among all touchpoints, making it a fundamental concept in marketing analytics. This approach provides clarity and fairness in assessing campaign performance,…
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Amplitude analytics: Key features and top alternative
Amplitude analytics is a well-known name in the analytics space, offering a comprehensive suite of tools to track user behavior and drive data-driven decisions. It has a robust feature set, but with that comes complexity and a pricing structure that doesn’t always align with the needs of smaller teams or startups. For many businesses, navigating…
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13 essential product adoption metrics to track for success
Every product carries a narrative – a tale of ambition, creation, and the drive to solve real-world problems. But in the world of innovation, it’s not enough to create something remarkable. The real challenge lies in understanding whether your product truly connects with its audience. Are users engaging as expected? Are they finding value in…
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Product vs marketing analytics: Key differences & tools
Understanding product vs marketing analytics is key to building a well-rounded strategy. Product analytics focuses on how users interact with your product, offering insights to improve features, engagement, and retention. On the other hand, marketing analytics evaluates the performance of your campaigns, helping you attract the right audience and boost conversions. In this blog, we’ll…
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Building a successful product analytics strategy: A step-by-step guide
Crafting a winning product analytics strategy isn’t just about crunching numbers; it’s about turning data into actionable insights that drive success. In today’s competitive landscape, understanding user behavior and product performance is essential for growth. Whether you’re refining features, improving retention, or aligning your product with customer needs, a well-thought-out strategy helps you make smarter…
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Product launch analytics: A complete guide to measuring success
Every product launch tells a story filled with milestones, challenges, and opportunities. But without the right insights, it’s hard to know if your story is a bestseller or missing key chapters. That’s where product launch analytics steps in – turning raw data into actionable insights about what’s working and what needs improvement. With tools like…
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![[Product usage analytics] A complete guide for improving retention](https://blog.usermaven.com/wp-content/uploads/2025/01/Product-usage-analytics.jpg)
[Product usage analytics] A complete guide for improving retention
“If you’re not studying what users do after they sign up, you’re only seeing half the story.” This insightful quote from Marty Cagan, founder of the Silicon Valley Product Group, emphasizes the importance of product usage analytics. While getting users to sign up is an exciting first step, understanding how they continue to engage with…