Author: Ameena Hassan

Managing data without the right tool and framework can quickly turn into a nightmare – data that’s inaccurate, hard to find, or even non-compliant. It’s a mess no one wants to deal with, but without following data governance best practices, it’s a risk every website faces. The trouble is that most of us don’t realize…

Thinking about Matomo for your analytics?  At first, it might seem like a decent option with a range of features on offer. But take a closer look at Matomo pricing, and you might quickly realize that it’s not as budget-friendly as it appears. What starts as a seemingly affordable solution can escalate quickly, leaving you…

Imagine this: you’re running a café, but instead of observing your customers, you rely on a stranger’s vague notes. They say things like, “Someone likes coffee” or, “People seem to enjoy pastries.” But which coffee? What kind of pastries? And who are these people anyway? That’s the reality of relying on third-party data – vague,…