Author: Arslan Jadoon
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Paid search attribution: How to track and prove ROI from every ad click
Knowing which paid search campaigns truly drive conversions isn’t always clear, especially when user journeys span multiple clicks, sessions, and devices. That’s where paid search attribution becomes essential. It connects the dots between ad clicks and actual outcomes, helping you understand which keywords, creatives, and campaigns contribute most to revenue. With the right attribution strategy…
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Lead source tracking: How to find and use the sources that drive growth
To grow efficiently, you need to know what’s actually working. That starts with tracking where your leads come from, and not just at a surface level. Lead source tracking gives you the insight to identify which channels, campaigns, and touchpoints are generating high-quality leads and which are wasting your budget. But in 2025, tracking lead…
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Conversion tracking: How to track, attribute, and optimize what really works
If you’re running paid ads, sending traffic to landing pages, or optimizing product funnels, you can’t afford to guess what’s working. That’s where conversion tracking comes in. Conversion tracking shows you which clicks, campaigns, and user journeys actually lead to valuable actions, like purchases, demo bookings, or signups. Without it, you’re left with traffic numbers…
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Sales lead tracking: How to track and convert every lead effectively
Tracking sales leads is no longer optional; it’s the backbone of an efficient, conversion-driven sales process. Without a system in place, even the most promising leads can slip through the cracks, costing your team time, money, and missed revenue. This guide will walk you through everything you need to know about sales lead tracking, from…
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AI-driven marketing attribution: What it is, how it works, and why it matters
Attribution is one of the most critical and often misunderstood components of modern marketing. Traditional models like first-touch or last-touch provide a limited view of how conversions happen, especially in today’s multi-channel, multi-device world. That’s where AI-driven marketing attribution comes in. By applying machine learning, automation, and predictive analytics, AI transforms how marketers measure performance,…
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Data-driven attribution: What it is, how it works, and why it matters
Most marketing teams struggle to prove which campaigns actually lead to conversions. Traditional attribution models, like first-click or last-click, oversimplify the customer journey and often assign credit to the wrong touchpoints. Data-driven attribution solves this by using machine learning to analyze real user behavior and accurately distribute credit across every step that leads to a…
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What is the path to purchase, and how can you track it?
Not every customer is ready to buy the moment they discover your brand. Most go through a series of steps, researching options, comparing alternatives, and evaluating their offer, before making a decision. This journey is known as the path to purchase. Understanding this path helps you identify what influences buying behavior, where potential customers drop…
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SaaS marketing analytics explained: Metrics, tools, and how to start
Many SaaS companies invest heavily in marketing, yet struggle to identify which efforts truly drive growth. Without clear insights, teams often make decisions based on assumptions, wasting budget on underperforming channels and missing key opportunities to scale. This is where SaaS marketing analytics becomes essential. By systematically tracking the right data, such as customer acquisition…
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Average customer acquisition cost: 2025 benchmarks & tips
Customer acquisition cost (CAC) is one of the most critical metrics in marketing analytics, and one of the most misunderstood. Whether you’re running a SaaS platform, managing an e-commerce brand, or leading a growth team, knowing how much you spend to acquire each customer directly impacts profitability, planning, and scale. In this guide, we’ll break…
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Top 10 marketing analytics companies in 2025
In 2025, marketing analytics is no longer a luxury; it’s a necessity. SaaS founders, marketers, and product teams need reliable tools that go beyond pageviews and vanity metrics. From tracking user journeys and campaign performance to understanding in-app behavior and attribution, the right analytics platform helps you make smarter, data-driven decisions. However, with dozens of…