Author: Esha Shabbir
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SEO attribution models: Who gets the credit for SEO leads?
Ever wonder how your SEO efforts are actually paying off? SEO attribution models are here to give you the answer. Instead of just throwing a bunch of strategies out there and crossing your fingers, these models help you see exactly which parts of your SEO are leading to conversions. Think of it as finding out…
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10 revenue attribution tools for 2026 that you can trust
Most “wins” look obvious. Until you ask where the revenue came from. A spike in signups. A handful of deals closed. A campaign that keeps coming up right before the demo gets booked. Revenue attribution tools turn all that activity into a story you can trust. They show what started the journey, what built confidence,…
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Usermaven highlights 2025: A year in review
At Usermaven, we spent 2025 doing one thing exceptionally well: listening closely to our users and fixing what actually mattered. Every quarter came with something new. We shipped features, fixed gaps, and made changes that genuinely improved how our customers use Usermaven. And the best part? We did it together. You told us what you…
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HubSpot revenue attribution: Turn your deal timeline into a revenue map
If you can’t explain why a deal closed, you can’t repeat it. HubSpot revenue attribution helps you see the full sequence of touchpoints that showed up before revenue, such as the first visit, the nurture email, the pricing page view, or the demo that sealed the deal. Once you can see those touchpoints in order,…
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The importance of machine learning in analytics
Analytics is now part of everyday decision-making. Most organisations collect data continuously from systems, websites, transactions, and external sources. The challenge isn’t access anymore. It’s turning constant data flow into decisions people can act on. That’s where machine learning in analytics earns its place. Instead of relying only on static dashboards and fixed reporting cycles,…
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Product stickiness: How to drive repeat usage
You can usually tell when a product “clicks” in the first few minutes. Not from what people say, but from what they do next. They build their first dashboard. They invite a teammate. They come back the next morning to check one number. That’s the moment when product stickiness stops being a concept and starts…
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15 CRO metrics worth tracking (and what each one tells you)
A SaaS website can look “fine” and still leave money on the table. The pages are polished, the product is solid, the offer makes sense, but the flow from visit to signup (or demo) isn’t as smooth as it could be. This is where CRO metrics help. They make performance visible. They show which pages…
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How to reduce drop-off rate and increase conversions
Imagine this: people click your ads or land on your site, start moving through the funnel, and then vanish before the finish line. You open your analytics, see the journey laid out step by step, and still watch conversions stall halfway through. It’s frustrating because success feels close, but something keeps slipping through your fingers.…
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HockeyStack pricing: Is it worth the spend?
When you’re evaluating a new tool, one of the first questions that pops up is: how much is this going to cost me? And with HockeyStack, that’s not the most straightforward question to answer. The pricing details aren’t immediately available on their website, which can leave you wondering about the cost. We get it. You…
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The new way to do LinkedIn Attribution (that actually works)
You’ve been running LinkedIn campaigns for a while now, but deep down, you’re still wondering: Is this even working? It’s easy to get distracted by vanity metrics like clicks and impressions. But what really matters is understanding which campaigns and user actions are actually creating the outcomes you care about. That’s where LinkedIn attribution comes…