Author: Imrana Essa
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The value of scroll depth and how to track it
Most website visitors don’t read a page from top to bottom. They skim, pause, scroll, and leave often without clicking anything. What matters isn’t just who lands on your page, but how far they actually engage with it along their customer journey. This is where understanding the value of scroll depth becomes critical. Scroll depth…
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Average customer acquisition cost by industry: 2026 benchmarks
Are you paying too much to acquire each customer, or just operating in a high-cost industry? The average customer acquisition cost varies dramatically by business model, channel, and market, and misunderstanding it can quietly kill profitability. Whether you run a SaaS platform or manage an e-commerce brand, knowing how your CAC compares to industry benchmarks…
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Top 11 marketing attribution tools you need in 2026
Want to know which marketing campaigns actually work? Get ready to find out with marketing attribution tools. Today’s customers interact with brands across multiple touchpoints before converting from blogs and ads to emails or demos. Without the right attribution setup, it’s hard to know which efforts truly deserve credit. That’s where marketing attribution software comes…
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Google Search Console dashboard inside your analytics
Search performance data is one of the most valuable signals for growth.It tells you what people are searching for, how they find you, and which pages Google trusts. Google Search Console gives you that data. But using it effectively is another story. Most SEO teams open Search Console, scan a few charts, export a report,…
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Attribution bias in marketing and what it means for your ROI
Your best-performing channel might not be your best channel. It just looks that way in your reports. That’s the uncomfortable truth behind attribution bias in marketing. Every click, conversion, and revenue number you trust is shaped by how credit is assigned. And when that assignment is flawed, marketing decisions follow the wrong signals. Budgets move…
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15+ best lead generation tools for 2026 that actually work
Generating leads today isn’t the hard part. Generating the right leads is. Most teams collect form fills, demo requests, and sign-ups, yet still struggle to answer basic questions. Which channel brings qualified leads? Where do prospects drop off? And which touchpoints actually influence conversion? That gap between activity and insight is where lead generation often…
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How to measure customer stickiness in SaaS
Two customers sign up for your product on the same day.One logs in once, clicks around, and vanishes. The other starts to rely on it every morning, invites teammates, and complains when anything slows down. Both look like wins in your signup report, yet only one adds long-term revenue. That gap is where customer stickiness…
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20+ Product marketing KPIs that matter most in 2026
Notice how some products seem to connect with users right away, while others never quite take off? It is rarely about features alone. The winning products are backed by teams that understand what their customers actually do, feel, and value. Product marketing KPIs, powered by solid product analytics, show how people use your product, where…
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How to create a user journey map that drives growth
What if you could follow your users through every high point and every struggle? Those insights can change everything about your product experience. That’s exactly what a user journey map makes possible. It brings the user’s entire path into view and highlights where they move forward, slow down, or drop off. With clear insights, you…
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5 stages of the customer journey every business must know
Before anyone becomes a loyal customer, they go through a series of tiny decisions. Some are intentional. Some happen without them even noticing.And, these small moments decide whether they stay, leave, or choose a competitor. This is why the stages of the customer journey matter so much. When you understand the steps people take, you…