Author: Imrana Essa
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Understanding customer journey touchpoints for stronger conversions
Did you know most customers form an opinion about your brand long before they ever talk to you? That happens through customer journey touchpoints. These touchpoints can be something small, like a social media post, or something big, like a product demo or support call. Every interaction adds up. Some build trust, some create doubt,…
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A simple guide to customer journey mapping
Ever visited a website and thought, this just gets me? Everything feels smooth. Every step makes sense. Then you switch to another brand, and suddenly you are stuck, confused, or ready to close the tab. Those differences are not accidents. They are the result of customer journey mapping. It is the process of understanding what…
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A complete overview of B2B customer segmentation
Imagine walking into a room full of business leaders from different industries, sizes, and goals. Then imagine giving them all the exact same pitch. It would never work. Yet many B2B companies still treat their entire audience as one group. B2B customer segmentation changes that. It helps you understand the differences between your customers so…
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B2B sales funnel: Stages, examples, and how to create one
What if you could look at your sales process and instantly see where leads drop off, what motivates them, and what it takes to close deals faster? That is exactly what a strong B2B sales funnel helps you do. It turns random interactions into a predictable system that guides buyers from their first touchpoint all…
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Conversion funnel optimization: Strategies, stages & best practices
You work hard to bring people to your website through ads, SEO, content, and social media. But then it happens: users explore a page or two… and leave without doing anything. No sign-up.No purchase.No second chance. It feels like watching potential customers slip through your fingers. This is exactly why conversion funnel optimization matters. When…
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Top 10 Cometly alternatives for marketing attribution & analytics
Tracking where your revenue truly comes from shouldn’t feel like guesswork. If you’ve been using Cometly, you already understand the importance of marketing attribution and the value of aligning ads, funnels, and revenue data. But as your business grows, you may start looking for tools that offer simpler workflows, more intuitive reporting, deeper analytics, or…
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The complete guide to conversion funnels
Up to 70% of potential customers drop off before taking action, usually because the conversion funnel isn’t built for them. A strong conversion funnel is the foundation of every successful business. Whether you want more sales, leads, or signups, your funnel determines how smoothly users move from awareness to decision. When the funnel is unclear,…
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First click attribution: A simple guide for marketers
What’s the first spark that brings a customer to your brand? First-click attribution answers this by giving full credit to that initial touchpoint, whether it’s a Google search, social media post, or ad. Marketers use it to understand which channels drive awareness, bring in new visitors, and create the first spark that leads to conversions.…
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A marketer’s guide to attribution in advertising & ROI growth
Attribution in advertising helps marketers understand which ads, social posts, emails, or other marketing efforts led to customer actions like purchases or sign-ups. It’s like tracking the breadcrumbs customers leave as they interact with your brand, showing you which paths work best. When multiple ads influence a single sale, how do you know which one…
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Psychographic vs. behavioral segmentation: How they differ
Why do two customers with the same demographics respond differently to your marketing? That’s because knowing who your customers are isn’t enough anymore. You also need to know why they buy and how they behave. That’s where psychographic segmentation and behavioral segmentation come in. Both are powerful tools for building customer-centric marketing strategies. But they’re…