Author: Imrana Essa
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The complete guide to conversion funnels
Up to 70% of potential customers drop off before taking action, usually because the conversion funnel isn’t built for them. A strong conversion funnel is the foundation of every successful business. Whether you want more sales, leads, or signups, your funnel determines how smoothly users move from awareness to decision. When the funnel is unclear,…
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First click attribution: A simple guide for marketers
What’s the first spark that brings a customer to your brand? First-click attribution answers this by giving full credit to that initial touchpoint, whether it’s a Google search, social media post, or ad. Marketers use it to understand which channels drive awareness, bring in new visitors, and create the first spark that leads to conversions.…
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A marketer’s guide to attribution in advertising & ROI growth
Attribution in advertising helps marketers understand which ads, social posts, emails, or other marketing efforts led to customer actions like purchases or sign-ups. It’s like tracking the breadcrumbs customers leave as they interact with your brand, showing you which paths work best. When multiple ads influence a single sale, how do you know which one…
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Psychographic vs. behavioral segmentation: How they differ
Why do two customers with the same demographics respond differently to your marketing? That’s because knowing who your customers are isn’t enough anymore. You also need to know why they buy and how they behave. That’s where psychographic segmentation and behavioral segmentation come in. Both are powerful tools for building customer-centric marketing strategies. But they’re…
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The attribution checklist you shouldn’t skip
You’ve been there. It’s Monday morning. Campaign dashboards are open, ad platforms show glowing results, but when you try to piece it all together, the story doesn’t quite add up. Which channel did it? Was it your retargeting ad? The influencer campaign? Or that new email series you launched last week? That’s the moment every…
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Google Ads benchmarks by industry in 2026
If 2025 was the year of AI automation in Google Ads, 2026 is the year of precision. Marketers are no longer satisfied with clicks. They want proof that every dollar drives real results and measurable ROI. But precision doesn’t come from guessing or copying what competitors do; it starts with understanding where you actually stand.…
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Ad performance metrics every business should track in 2026
On average, only one in three digital ads is accurately measured for performance. That means two-thirds of your budget could be working or wasting without you even knowing it. It’s not that marketers don’t care about measurement; it’s that most tools stop at surface-level data. They tell you how many people clicked, but not what…
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5 ways Shopify brands use Usermaven integration to boost ROI
Every Shopify merchant wants to know one thing: which marketing efforts actually drive sales.But with fragmented data, limited attribution, and siloed Shopify reports, that’s easier said than done. That’s where the Shopify Usermaven integration changes everything. By connecting your Shopify store to Usermaven, you get full-funnel visibility from the first ad click to the final…
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Average order value: Formula and how to increase AOV
What if you could grow revenue by 20% this quarter without attracting a single new customer? Sounds unrealistic, right?But for many ecommerce brands, that’s exactly what happens when they start optimizing their average order value (AOV). According to Shopify, a small 10–15% increase in AOV can often outperform the results of a full-scale customer acquisition…
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Shopify analytics vs. Usermaven: Which ecommerce dashboard wins?
What if the reason your ads “don’t work” isn’t the ads, it’s your dashboard? Most ecommerce brands live inside the Shopify analytics dashboard, checking sales, orders, and traffic. It feels like the control room of your business, until you try to answer tougher questions like: That’s when the limits start to show. Shopify gives you…