Author: Imrana Essa
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What is a go-to-market strategy and how to build one that works
Launching a product without a plan is like setting sail without a map. You might move, but you won’t know where you’re headed. Many companies pour time and money into creating something valuable, only to watch it fall flat after product launch. Not because the product isn’t good, but because the path to reaching the…
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Cross-channel marketing: How to win customers everywhere
Your customers don’t stay in one place anymore. They might see your ad on Instagram in the morning, open an email at lunch, Google your brand in the evening, and drop by your store on the weekend. The tricky part? Making sure your brand feels consistent across all those touchpoints. That’s exactly what cross-channel marketing…
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Top ecommerce KPIs every business should track in 2026
You might be thinking, why do some online stores skyrocket while others barely survive? Well, running an e-commerce business today is as much about numbers as it is about products. The most successful brands don’t just launch campaigns and hope for the best. They track the right e-commerce KPIs and conversion metrics to measure performance,…