Author: Mahnoor Shahid
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The best HockeyStack alternatives for 2024: Top 8 picks
HockeyStack is a B2B analytics platform focused on revenue attribution and customer journey mapping. But does it truly deliver the value you need for the price? Many users are beginning to question whether features like attribution and sales intelligence are worth the cost. HockeyStack’s issues with data accuracy and AI insights may already have you…
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How to get started with marketing analytics for better decision-making?
Stop wasting time and money on marketing! Your marketing team could save hundreds of hours with advanced tracking features and precise data (yes, you read that right!). That’s the level of efficiency you can achieve with powerful marketing analytics. In today’s data-driven world, businesses are flooded with information. But without the tools to analyze and…
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11 powerful Piwik Pro alternatives in 2024
Piwik Pro is a popular analytics tool, but it’s not without its drawbacks. As your business grows, you might find yourself bumping up against some of its limitations. Whether it’s the complex interface that’s slowing you down, the lack of integrations holding you back, or the costs eating into your budget, it might be time…
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Easily create and analyze web analytics reports
Are you drowning in a sea of website data but struggling to extract meaningful insights? Web analytics reports are your lifeline to understanding website performance and driving business growth. These reports provide crucial metrics and data-driven insights that help businesses make informed decisions, optimize marketing strategies, and enhance user experiences. By mastering the art of…
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10 critical UTM mistakes that are affecting your marketing analytics
Urchin Tracking Modules, or UTMs for short, are super important for anyone doing marketing. They’re these bits of info you tack onto the end of website links to see where visitors come from and how well your ads and stuff are working. But even though they’re handy, it’s easy to mess up with UTM tracking.…
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Understanding and overcoming GA4’s data delay challenges
Google Analytics (GA4) is a widely used tool by marketers, analysts, and website owners to track and analyze data on their websites. However, with GA4’s rollout came delays in reporting data that could slow down decision-making. The delay in GA4 means it takes longer – between 24-72 hours – for the analytics reports to show…
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10 must-have marketing attribution tools for 2024
Want to know which marketing campaigns actually work? Get ready to find out with marketing attribution tools. Today, customers interact with brands across many channels before buying – websites, emails, social media, and more. It’s tough to track which touchpoints convince someone to make a purchase. That’s where marketing attribution comes in. These handy tools…
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![Mastering customer segmentation analysis [tips and techniques]](https://blog.usermaven.com/wp-content/uploads/2024/07/Customer-segmentation-analysis-1.jpg)
Mastering customer segmentation analysis [tips and techniques]
Have you ever felt like your customers are talking amongst themselves, but their voices are just out of reach? You know they have needs and preferences, but you can’t quite grasp the details. In the world of marketing, these are the “whispering customers.” They hold the key to unlocking successful campaigns, but their secrets remain…
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9 powerful Google Analytics alternatives (GA4 alternatives)
Ever since Google announced GA4, everyone’s been talking about alternatives. Before you get overwhelmed, let’s see why you must jump ship from GA4. But wait a minute! This blog will be your guide, helping you decide: Can you really stick with GA4? Yes, you can stick with GA4 if you are ready to compromise on:…
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Top Mixpanel alternatives for product analytics
Mixpanel? It’s more like “mixed-up” analytics. Okay, let’s be honest: Mixpanel is a classic, but maybe you’re feeling a little… Underwhelmed by its features, overwhelmed by its price tag, or just plain over it with the learning curve. Good news! The world of user analytics is booming, and there are incredible Mixpanel alternatives waiting to…