Author: Mahnoor Shahid
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10 must-have marketing attribution tools for 2025
Want to know which marketing campaigns actually work? Get ready to find out with marketing attribution tools. Today, customers interact with brands across many channels before buying – websites, emails, social media, and more. It’s tough to track which touchpoints convince someone to make a purchase. That’s where marketing attribution comes in. These handy tools…
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![Matomo vs. GA4 vs. Piwik PRO [with better option]](https://blog.usermaven.com/wp-content/uploads/2024/11/Copy-of-UM-New-Featured-Images-6.png)
Matomo vs. GA4 vs. Piwik PRO [with better option]
Your choice of analytics platform can be the difference between clear insights and daily frustrations. Matomo shines in privacy but has its limits, GA4 offers depth but can feel overwhelming, and Piwik PRO provides enterprise-grade power at a premium. Each has its perks—and its compromises. But here’s the good news: you don’t have to choose…
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Which analytics platform wins? Mixpanel vs. Amplitude vs. Usermaven
A few years ago, the analytics landscape looked vastly different. Companies relied heavily on traditional analytics tools, often struggling with complex implementations, data accuracy issues, and privacy concerns. Today, as businesses navigate through increasing digital complexity, the stakes are higher than ever. Marketing teams need accurate attribution data. Product managers require real-time user insights. Engineers…
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30+ must-see SaaS Black Friday deals of 2024
Black Friday 2024 is the perfect opportunity to score unbeatable deals on SaaS tools that streamline workflows, boost productivity, and enhance business results. We’ve compiled a list of the top 15 Black Friday SaaS deals, beginning with Usermaven—the top choice for analytics and customer insights—followed by other powerful tools to elevate your marketing and operational…
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Dreamdata vs. HockeyStack vs. Bizible: B2B attribution comparison
Marketing attribution can make or break your B2B strategy. Imagine trying to navigate through a maze without knowing which turns led you to the exit – that’s what running marketing campaigns feels like without proper attribution tools. The right attribution software helps you map every touchpoint in your customer’s journey, showing you exactly which marketing…
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Usermaven vs. GA4 vs. Matomo: Find your perfect analytics fit
The decision to choose the right analytics platform can significantly impact how effectively you understand and respond to user behavior. As privacy concerns grow and the need for comprehensive analytics becomes more pressing, businesses are exploring alternatives to traditional tools. Let’s compare three notable players in the analytics space: Matomo vs. Google Analytics vs. Usermaven.…
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Which PostHog alternative is best for your team?
PostHog makes it easy to collect data, but getting useful reports? That’s a whole other story. Their cute cartoon mascots are everywhere, but they don’t help much with serious business analytics. Setting up is simple, but that’s where the simplicity ends. Users say it’s great for gathering data but not so great at turning that…
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What is web analytics and why it matters for your business?
Let’s go back to the basics. What is web analytics? Do you already know about it? Think harder! Are you going to learn what web analytics is, why it’s important, what it includes, and how to do it—all in one article? Yes! We promise you will. Without splitting it into Web Analytics 1, 2, or…
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Usermaven alternatives: Our honest take on the competition
You might be wondering, “Why is Usermaven writing about its own alternatives?” It’s a fair question, and the answer is simple: we’ve been in your shoes. Before building Usermaven, our team spent countless hours trying and testing various product analytics tools. We’ve experienced firsthand the strengths and weaknesses of different solutions, and we understand the…
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How to get started with marketing analytics for better decision-making?
Stop wasting time and money on marketing! Your marketing team could save hundreds of hours with advanced tracking features and precise data (yes, you read that right!). That’s the level of efficiency you can achieve with powerful marketing analytics. In today’s data-driven world, businesses are flooded with information. But without the tools to analyze and…