Author: Mahnoor Shahid
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12 best website analytics tools for 2025
Data and data-driven insights are everywhere! From the websites you visit to the apps you use, it’s constantly being generated. And, you know it’s beneficial too! But with so much data out there, how do we make sense of it all? For this purpose, we have website analytics tools! They use special tools to uncover…
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How to check traffic on any site like a pro
As online competition grows across industries, studying website traffic has become a key skill for marketers and business owners. It’s not just about knowing how many visitors a site gets – you also gain insights into where they’re coming from, how they behave, and what you can do to attract them in a more effective…
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How to build an effective content marketing funnel [2025]
Whether you’re a B2B company or a B2C brand, understanding how to build and optimize a content marketing funnel is crucial for driving sustainable growth. By 2035, the competition for audience attention will be fiercer than ever, making it essential to refine your approach to marketing funnel content. In this comprehensive guide, we’ll walk you…
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Usermaven: The only marketing attribution software you need
Let’s be honest – marketing today is complex. You’re running ads, creating content, sending emails, and posting on social media. But do you know which of these actually bring in customers? That’s where Usermaven comes in. We built it to answer one simple question: “What’s really working in my marketing?” Now, you might think there…
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How to create a profitable affiliate marketing funnel in 2025
Affiliate marketing has long been a cornerstone of digital marketing, offering individuals and businesses the opportunity to earn passive income by promoting products and services. As we approach 2025, the affiliate marketing landscape is evolving rapidly, driven by advancements in technology, changing consumer behaviors, and the rise of AI-driven tools. To stay competitive and maximize…
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What is an email marketing funnel? Stages and tips for building one
An email marketing funnel is a strategic way to guide subscribers from initial interest to becoming loyal customers. Instead of sending random emails, it follows a structured approach, delivering the right message at the right time. This ensures your audience stays engaged, informed, and more likely to take action. By breaking the journey into stages…
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Digital marketing funnel: What it is and how to create an efficient one
A digital marketing funnel maps the path a prospective customer follows – from their first glimpse of your brand to the moment they decide to buy. Unlike older approaches that took a simple, straight line from awareness to sale, the online funnel can include numerous touchpoints and personalized content at every step. Why does this…
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What is cross-channel marketing attribution & how is it different
Most businesses run multiple marketing campaigns at once – from social media and email to paid ads and content. The real challenge? Knowing which of these actually drives sales and conversions. That’s where cross-channel marketing attribution comes in. It shows you exactly how different marketing channels work together to bring in customers. Instead of guessing…
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How to conduct a customer behavior analysis: A complete guide
Why do some customers make multiple purchases while others barely stick around? Customer behavior analysis can help answer that question. This method involves studying the actions of individuals as they explore a product, service, or brand. By looking at how people research products, what drives them to click “buy,” or how they respond to marketing,…
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15 user behavior analytics tools in 2025
User behavior analytics tools involve collecting and interpreting data that reveals how people interact with websites and apps. By tracking actions like clicks, hovers, scrolls, and navigational patterns, organizations gain a deeper view of how visitors move around their digital properties. This field has grown rapidly, with new platforms offering increasingly detailed insights. In this…