Category: AI-powered analytics
-
SaaS marketing analytics explained: Metrics, tools, and how to start
Many SaaS companies invest heavily in marketing, yet struggle to identify which efforts truly drive growth. Without clear insights, teams often make decisions based on assumptions, wasting budget on underperforming channels and missing key opportunities to scale. This is where SaaS marketing analytics becomes essential. By systematically tracking the right data, such as customer acquisition…
-
Average customer acquisition cost: 2025 benchmarks & tips
Customer acquisition cost (CAC) is one of the most critical metrics in marketing analytics, and one of the most misunderstood. Whether you’re running a SaaS platform, managing an e-commerce brand, or leading a growth team, knowing how much you spend to acquire each customer directly impacts profitability, planning, and scale. In this guide, we’ll break…
-
The customer acquisition metrics you must track to optimize growth
Let’s talk about getting new customers. It’s the lifeblood of any business, right? But figuring out if you’re doing it well can be tricky. That’s where customer acquisition metrics come in handy. In this guide, we will break down these important numbers so you can see what’s working and what’s not when it comes to…
-
Top 10 marketing analytics companies in 2025
In 2025, marketing analytics is no longer a luxury; it’s a necessity. SaaS founders, marketers, and product teams need reliable tools that go beyond pageviews and vanity metrics. From tracking user journeys and campaign performance to understanding in-app behavior and attribution, the right analytics platform helps you make smarter, data-driven decisions. However, with dozens of…
-
Best data visualization tools for marketers to use in 2025
Data visualization tools transform raw numbers and complex datasets into visual formats like charts, graphs, maps, and interactive dashboards. These powerful software applications help users identify relationships, trends, and patterns that might remain hidden in spreadsheets or text-based reports. The visualization process relies on three fundamental components: the underlying data (the raw information), the narrative…
-
The ultimate B2B SaaS analytics guide for marketers and founders
Most B2B SaaS companies collect vast amounts of data, but few know how to turn that data into clear, actionable insights. Teams often operate with fragmented tools, unclear attribution, and incomplete visibility into the customer journey. The result? Slower growth, higher churn, and missed opportunities across product, marketing, and sales. In a subscription-based business model,…
-
Marketing campaign analytics: How to measure performance & metrics
Running campaigns without tracking their performance is like driving blindfolded – you might move forward, but you won’t know if you’re heading in the right direction. Campaign analytics helps marketers measure success, optimize strategies, and maximize ROI. But how do you effectively track and analyze your marketing campaigns? Which metrics truly matter? And how can…
-
Qualitative data analysis: A step-by-step guide (manual vs. automatic)
Qualitative data analysis is the systematic process of examining non-numerical information – such as text, images, audio, and video – to discover meaningful patterns, themes, and insights. For marketing and product teams, this approach has become increasingly valuable as they seek to understand the human elements behind metrics and statistics. The landscape of qualitative research…
-
Paid search analytics secrets to optimize spend and drive ROI
Paid search analytics goes beyond surface-level metrics like clicks and impressions. It helps you understand how your ads perform, which keywords drive conversions, and whether your ad spend is truly paying off. By digging into the data, you can uncover what’s working, what’s not, and where your budget can deliver better returns. This article will…
-
Conversion funnel optimization: What is it and how to do it
Watching potential customers slip away at different stages of their journey with your business. Frustrating, isn’t it? That’s where conversion funnel optimization comes in – it’s like having a GPS that shows exactly where your customers are going and why they might take detours away from a purchase. In this comprehensive guide, we’ll walk through…