Category: Attribution

  • The best HockeyStack alternatives for 2024: Top 8 picks

    The best HockeyStack alternatives for 2024: Top 8 picks

    HockeyStack is a B2B analytics platform focused on revenue attribution and customer journey mapping. But does it truly deliver the value you need for the price? Many users are beginning to question whether features like attribution and sales intelligence are worth the cost. HockeyStack’s issues with data accuracy and AI insights may already have you…

  • 10 must-have marketing attribution tools for 2024

    10 must-have marketing attribution tools for 2024

    Want to know which marketing campaigns actually work? Get ready to find out with marketing attribution tools. Today, customers interact with brands across many channels before buying – websites, emails, social media, and more. It’s tough to track which touchpoints convince someone to make a purchase. That’s where marketing attribution comes in. These handy tools…

  • Multi-touch attribution: What is it & how do you use it?

    Multi-touch attribution: What is it & how do you use it?

    Today, customers rarely interact with a brand just once before purchasing. They might see a social media ad, read a blog post, and subscribe to an email list before finally converting to your website. This complex customer journey highlights the limitations of traditional attribution models. That’s where multi-touch attribution comes in. This powerful approach helps…

  • Multi-Channel Attribution: The Key to Marketing Success

    Multi-Channel Attribution: The Key to Marketing Success

    Understanding multi-channel attribution is essential for accurately measuring various marketing channels’ impact on conversions and their contribution to overall business success. Multi-channel attribution refers to assigning credit or value to each marketing touchpoint a customer interacts with before converting. Traditional single-touch attribution models, such as last-click and first-click attribution models, only credit a single touchpoint…

  • Understanding Lead Attribution for Effective Marketing

    Understanding Lead Attribution for Effective Marketing

    Decoding the customer journey and understanding lead attribution is crucial for implementing effective marketing strategies. Lead attribution refers to assigning credit to various touchpoints contributing to a customer’s conversion. By analyzing the customer journey, businesses can identify which marketing channels and campaigns are most effective in generating leads and conversions. Statistics show that 81% of…

  • The 5 Biggest Challenges With Attribution Models

    The 5 Biggest Challenges With Attribution Models

    If you’re looking to improve your marketing efforts, understanding attribution models is key. However, there are a few challenges that can come with attribution modeling. In this article, we will discuss the 5 biggest challenges with attribution models that you should be aware of. The History of Marketing Attribution Models The history of marketing attribution…