Category: Data analysis
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What makes Usermaven a great Google Analytics (GA4) alternative?
According to a study by Orbit Media, every number in Google Analytics 4 is potentially inaccurate, with up to 55.6% of traffic going unrecorded when consent banners are displayed. While Google offers GA4 for free, the real cost comes in the form of your visitors’ data being used to fuel Google’s advertising machine. Combined with…
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![Is the last-click attribution model still relevant [+exploring other models]](https://blog.usermaven.com/wp-content/uploads/2024/12/last-click-attribution.png)
Is the last-click attribution model still relevant [+exploring other models]
Attribution is a cornerstone of effective marketing, allowing businesses to understand which strategies truly drive conversions. Marketers rely on attribution models to allocate credit to the interactions that influence a customer’s decision, helping optimize campaigns and improve ROI. Without accurate attribution, key insights can be lost, leading to inefficiencies in marketing spend and strategy. The…
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![Mixpanel vs. FullStory vs. Usermaven [2025 comparison]](https://blog.usermaven.com/wp-content/uploads/2024/12/Copy-of-UM-New-Featured-Images-10.png)
Mixpanel vs. FullStory vs. Usermaven [2025 comparison]
Looking for the right analytics tool? Maybe you’ve heard Mixpanel is great for behavior tracking (if you can handle the complex setup) or that FullStory offers session replay (for a premium price). But what if you could get better insights without the headaches? The truth is, you shouldn’t have to choose between: Let’s compare Mixpanel…
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10 best customer retention software tools for 2025
Retaining customers is the cornerstone of long-term business success. In a world where acquiring new customers is costly and competition is fierce, customer retention software has emerged as an indispensable tool for businesses aiming to nurture loyalty, reduce churn, and maximize lifetime value. These tools go beyond simple analytics, offering personalized engagement strategies, actionable insights,…
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![Heap pricing concerns [and why Usermaven is a better choice]](https://blog.usermaven.com/wp-content/uploads/2024/11/Heap-pricing-concerns.jpg)
Heap pricing concerns [and why Usermaven is a better choice]
When it comes to Heap pricing, the word custom is everywhere. Custom plans, custom features, custom pricing — it can start to feel like a lot of choices, but not in a good way. With all these custom options, you’re left trying to figure out what’s actually best for you, and chances are, you might…
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Heap vs. Pendo vs. Mixpanel: Why companies are switching to a smarter option?
Stuck choosing between analytics tools? You’re not alone. Maybe you’ve heard that Heap tracks everything automatically (but good luck finding what matters in all that data). Or that Pendo helps with user onboarding (if you can afford their $132,400 price tag). Or perhaps you’re looking at Mixpanel (and dreading the weeks of technical setup ahead).…
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Pendo vs. Fullstory vs. Usermaven: Evaluating top analytics tools
Analytics tools are crucial in helping businesses understand user behavior, optimize experiences, and achieve growth. Whether you’re a product team enhancing user engagement, a marketing agency tracking campaign performance, or a business improving customer retention, choosing the right analytics tool is crucial. Three leading tools in this space, Pendo, Fullstory, and Usermaven—serve distinct purposes. Pendo…
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Beyond the price tag: Heap vs. Mixpanel vs. Usermaven – A true analysis
Choosing the right analytics platform can feel overwhelming, especially when each tool promises to be the best. But let’s be honest – some platforms come with their own challenges. Heap’s “capture everything” approach sounds great in theory, but it can quickly lead to data overload, making it hard to find the insights you actually need.…
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Matomo vs. Plausible vs. Usermaven: A feature-by-feature comparison
The world of analytics has gotten complicated. Matomo greets you with complex setup screens and technical guides. On the other hand, Plausible is so stripped-down it feels like they left out the real features. But it doesn’t have to be this way. While Matomo users spend days setting up dashboards and Plausible users settle for…
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Heap vs. Fullstory vs. Usermaven: A detailed comparison
Choosing the right analytics tool is crucial for understanding your users, optimizing their experience, and driving business growth. With so many options available, it can be overwhelming to pick the one that fits your needs. Heap, Fullstory, and Usermaven are three popular choices, each offering unique features and capabilities tailored to different audiences. In this…