Category: Data analysis
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Understanding and overcoming GA4’s data delay challenges
Google Analytics (GA4) is a widely used tool by marketers, analysts, and website owners to track and analyze data on their websites. However, with GA4’s rollout came delays in reporting data that could slow down decision-making. The delay in GA4 means it takes longer – between 24-72 hours – for the analytics reports to show…
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What is cookieless tracking & how will it impact businesses
Have you ever thought about how 50% of people do not feel private online? With more attention being paid to keeping user information safe and new rules getting tougher, the way cookies are used in digital marketing is really being looked at closely. For a long time, marketers have relied on cookies to keep an…
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Build vs Buy Analytics: Which is the Best Option for You?
If you’re in the business world, then you know that data is everything. It can make or break a company and that’s why it’s so important to have good product analytics. But what do you do when it comes to choosing between build vs buy analytics tools? This blog post will help you make the…
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What is social traffic in digital analytics?
Ever launched a website and waited nervously to see if anyone would visit? It’s an exciting feeling! But where exactly are those people coming from? Understanding your traffic sources is like cracking a code, revealing valuable insights into what resonates with your audience. This blog post will guide you into social traffic in digital analytics.…
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Event tracking: Everything you need to know
When we talk of web or product analytics, every click tells a story! Every SaaS platform is like a busy town full of events and activities. Event tracking? It’s like your reliable GPS guiding you through user journey streets. Clicks, scrolls, and hovers – the language of your users. It’s like decoding digital signs in…
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Why is my conversion rate dropping for no reason?
As a business owner, you might be wondering why your conversion rate is decreasing. Don’t worry; there are simple explanations for this. In this blog post, we will discuss common reasons for a drop in your conversion rate and provide solutions to improve it. Stay tuned to learn how Usermaven can efficiently monitor your conversion…
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Dealing with different types of data discrepancy
In the world of making decisions based on data, dealing with data discrepancies is a big deal. These discrepancies happen when different data sets don’t match up, making it tough to make accurate decisions. The challenge involves figuring out these differences, finding out why they happen, and highlighting how using product analytics tools can help…
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Engagement rate: Importance and key metrics
How much do people love your website or product? Want any clue? That’s where engagement rates step in – they’re like your online applause meter, showing how much your audience is into what you’re offering. Why is this a big deal? Well, it’s the secret sauce to make your website and product a big hit.…
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Customer Loyalty Analytics: A Complete Guide
Customer loyalty is a crucial part of any successful business. Not only does it drive revenue and growth, but it also helps establish a positive reputation and brand identity. But how do you measure and improve customer loyalty? That’s where customer loyalty analytics come into play. Using data and analytics, businesses can track customer behavior…
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Balancing Success Metrics and Counter Metrics
95% of the new products fail. According to Harvard Business School professor Clayton Christensen, new products fail because they don’t look at the products as customers do. So, they fail to meet the real or perceived need. Product success lies in understanding the customer’s needs, whether new or established. Metrics are a great way to…