Category: Latest
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10 revenue attribution tools for 2026 that you can trust
Most “wins” look obvious. Until you ask where the revenue came from. A spike in signups. A handful of deals closed. A campaign that keeps coming up right before the demo gets booked. Revenue attribution tools turn all that activity into a story you can trust. They show what started the journey, what built confidence,…
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The value of scroll depth and how to track it
Most website visitors don’t read a page from top to bottom. They skim, pause, scroll, and leave often without clicking anything. What matters isn’t just who lands on your page, but how far they actually engage with it along their customer journey. This is where understanding the value of scroll depth becomes critical. Scroll depth…
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Usermaven highlights 2025: A year in review
At Usermaven, we spent 2025 doing one thing exceptionally well: listening closely to our users and fixing what actually mattered. Every quarter came with something new. We shipped features, fixed gaps, and made changes that genuinely improved how our customers use Usermaven. And the best part? We did it together. You told us what you…
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HubSpot revenue attribution: Turn your deal timeline into a revenue map
If you can’t explain why a deal closed, you can’t repeat it. HubSpot revenue attribution helps you see the full sequence of touchpoints that showed up before revenue, such as the first visit, the nurture email, the pricing page view, or the demo that sealed the deal. Once you can see those touchpoints in order,…
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Average customer acquisition cost by industry: 2026 benchmarks
Are you paying too much to acquire each customer, or just operating in a high-cost industry? The average customer acquisition cost varies dramatically by business model, channel, and market, and misunderstanding it can quietly kill profitability. Whether you run a SaaS platform or manage an e-commerce brand, knowing how your CAC compares to industry benchmarks…
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Top 11 marketing attribution tools you need in 2026
Want to know which marketing campaigns actually work? Get ready to find out with marketing attribution tools. Today’s customers interact with brands across multiple touchpoints before converting from blogs and ads to emails or demos. Without the right attribution setup, it’s hard to know which efforts truly deserve credit. That’s where marketing attribution software comes…
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Google Search Console dashboard inside your analytics
Search performance data is one of the most valuable signals for growth.It tells you what people are searching for, how they find you, and which pages Google trusts. Google Search Console gives you that data. But using it effectively is another story. Most SEO teams open Search Console, scan a few charts, export a report,…
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The importance of machine learning in analytics
Analytics is now part of everyday decision-making. Most organisations collect data continuously from systems, websites, transactions, and external sources. The challenge isn’t access anymore. It’s turning constant data flow into decisions people can act on. That’s where machine learning in analytics earns its place. Instead of relying only on static dashboards and fixed reporting cycles,…
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Product stickiness: How to drive repeat usage
You can usually tell when a product “clicks” in the first few minutes. Not from what people say, but from what they do next. They build their first dashboard. They invite a teammate. They come back the next morning to check one number. That’s the moment when product stickiness stops being a concept and starts…
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Attribution bias in marketing and what it means for your ROI
Your best-performing channel might not be your best channel. It just looks that way in your reports. That’s the uncomfortable truth behind attribution bias in marketing. Every click, conversion, and revenue number you trust is shaped by how credit is assigned. And when that assignment is flawed, marketing decisions follow the wrong signals. Budgets move…