Category: Latest
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Average order value: Formula and how to increase AOV
What if you could grow revenue by 20% this quarter without attracting a single new customer? Sounds unrealistic, right?But for many ecommerce brands, that’s exactly what happens when they start optimizing their average order value (AOV). According to Shopify, a small 10–15% increase in AOV can often outperform the results of a full-scale customer acquisition…
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Leveraging quantitative data analysis for SaaS growth
Ever felt overwhelmed by numbers? You’re not alone. For many, diving into quantitative data can feel like trying to read a foreign language. It’s packed with graphs, percentages, and seemingly endless rows of figures, and let’s be honest, it can get a bit… intimidating. But here’s the thing: it doesn’t have to be. Once you…
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Shopify analytics vs Usermaven: Which ecommerce dashboard wins?
What if the reason your ads “don’t work” isn’t the ads, it’s your dashboard? Most ecommerce brands live inside the Shopify analytics dashboard, checking sales, orders, and traffic. It feels like the control room of your business, until you try to answer tougher questions like: That’s when the limits start to show. Shopify gives you…
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5 LinkedIn ads mistakes you can catch early with Usermaven
LinkedIn ads are a marketer’s dream: precise targeting, professional audiences, and high intent. But they’re also one of the easiest places to waste money. You set up a campaign, pick a few filters, and watch the clicks roll in. Everything looks fine until you realize no one’s converting. Here’s the thing: most LinkedIn ad mistakes…
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SEO KPIs: 7 KPIs for SEO to track & measure
If you’ve ever been serious about search engine optimization, you know that it’s a data-rich science. Yet many teams still focus on the wrong metrics. Lots of companies obsess over vanity numbers and keep forgetting about SEO performance metrics that truly reflect business growth. Frankly, SEO used to be about traffic, but that’s no longer…
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How proxies enhance data-driven SaaS marketing
Did you know that modern SaaS companies generate an impressive 2.7 terabytes of marketing data every week? Yet, 68% of them still struggle to make the most of competitive intelligence. The issue isn’t a lack of fancy analytics tools or a tight budget. The real problem is a fundamental challenge: gathering accurate, real-time market data…
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Hidden data risks in remote SaaS teams and how to fix them
Remote SaaS operations have exploded, with 87% of software companies now employing distributed teams across multiple continents. Yet beneath this transformation lurks a security nightmare most executives don’t see coming. The average SaaS company experiences 4.2 data incidents annually, costing $3.9 million per breach. These aren’t just statistics; they’re warning signals that traditional security approaches…
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What SaaS companies need in KPI dashboards
As we move into 2026, data is becoming more crucial than ever for businesses. How you gather, use, and analyze data directly impacts how your company communicates and operates. For SaaS brands, managing KPI dashboards has become a must. These dashboards make it easier for professionals to access, understand, and adjust key metrics. A well-organized…
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How to analyze LinkedIn influence & know what actually works
You post on LinkedIn, engage with others, and maybe even run a few ads. But do you really know what’s working? It’s easy to get caught up in likes and impressions, thinking they equal influence. Real influence shows up in your website traffic, engagement, and conversions, not just on your feed. If you want to…
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The hidden link between tracking and test automation
Event tracking and test automation are two critical processes in software development that often operate in isolation, despite being equally important. While test automation focuses on streamlining the testing process, event tracking is all about capturing and analyzing user behavior. At first, they might seem separate, but they share a common goal: accuracy and reliability.…