Category: Latest
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Top ecommerce KPIs every business should track in 2025
You might be thinking, why do some online stores skyrocket while others barely survive? Well, running an e-commerce business today is as much about numbers as it is about products. The most successful brands don’t just launch campaigns and hope for the best. They track the right e-commerce KPIs and conversion metrics to measure performance,…
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What are no code analytics tools (and why they matter in 2025)
We all know data drives decisions. But let’s be honest, getting to the right numbers hasn’t always been easy. Remember when you had to wait days (sometimes weeks) for analysts or developers to pull a simple report? By the time you finally got the answers, things had already moved on. And if you weren’t code-savvy,…
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Product analytics as the new competitive edge in marketing
For companies competing in today’s digital-first economy, product analytics has emerged as a key driver of more innovative strategies and growth. Product analytics tracks user interactions to uncover patterns, preferences, and areas for improvement, helping companies optimize products and strategies. By using data to understand what customers actually do, companies can optimize their products and…
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White label analytics made simple for agencies, freelancers, and SaaS companies
You’ve just wrapped up a big project, and the client’s thrilled. Then comes the request: “Can we see the numbers?” You pull up the analytics dashboard, ready to impress… but there it is, another company’s logo stealing the spotlight. Instead of showcasing your expertise, it feels like borrowed credibility. It may seem like a small…
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GA4 migration to Usermaven (without losing your data or your mind)
Moving forward from GA4 might just be the second-best professional decision you’ll ever make. The first? Choosing Usermaven as your analytics tool. GA4 migration doesn’t have to feel overwhelming. Sure, you may have invested hours getting things set up, but that effort isn’t wasted. Instead of treating migration as starting over, see it as building…
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A product manager’s guide to the aha moment
Have you ever experienced that moment when everything suddenly clicks? When a new tool, feature, or idea feels like it was made just for you? That’s the aha moment. It’s that instant of clarity that turns a user from confused to converted, from unsure to all-in. In product management, these moments are more than just…
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Chasing vanity metrics? Here’s how to shift your focus to real impact
You’ve just wrapped up a new marketing campaign, and the numbers are rolling in. Your social media engagement? Through the roof. Website traffic? Skyrocketing. It feels like a victory, right? But as the dust settles, you start to wonder: What’s actually changed? Are these numbers really helping your business grow, or are they just… numbers?…
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Understanding lifecycle marketing: A strategic approach to customer engagement
Imagine this: you’ve just launched your latest product and the first sales come through. Everything seems to be on track until, out of nowhere, the momentum slows down. The excitement fades, and you’re left wondering what went wrong. Your analytics tell part of the story: where customers showed interest, where they drifted away, and which…
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AARRR: Steering your product to growth with pirate metrics
When it comes to growing a product, every entrepreneur and growth marketer is on the hunt for that elusive treasure: sustainable, scalable growth. Building a product that truly grows can sometimes feel like navigating uncharted waters. Whether you’re dealing with a surge of new users or trying to keep your existing customers engaged, the path…
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Data-driven marketing: Optimize your strategy for growth
Marketing today can feel like wandering through a maze, where every turn leads to more questions than answers. With an overload of data and numerous platforms, it’s hard to figure out what actually works. That’s where data-driven marketing steps in to help you cut through the noise and guide you toward what truly matters. Data…