Category: Latest
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What is the North Star Metric & How to Measure It?
For ages, sailors and travelers used the north star for navigation. Surprisingly, it still helps businesses navigate the ever-changing tech space. Companies use the North star metric and other important KPIs to make sense of the various data discrepancies their enterprises produce. As the name suggests, the north star metric allows businesses to adjust and…
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Hungarian DPA Ordered a Halt Against Google Analytics Use
Hungarian Data Protection Authority ordered a weather forecast website to stop using Google Analytics. The prohibition resulted from the lack of safeguards for U.S. data transfers as required by Article 46 GDPR. According to a recent GDPRtoday release (a newsletter by noyb), the Hungarian DPA might soon go against the use of Google Analytics. Furthermore,…
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7 Best Tools For Privacy-Friendly Analytics
Organizations utilize data to understand their customers better. They use data to deliver an improved customer experience. However, when it comes to privacy analytics, consumers are greatly concerned about data collection and data privacy practices. A KPMG survey reports that 86% of the US population considers data privacy a growing concern. And more than half…
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5 Best Google Analytics Alternatives To Try in 2023
Introduction Leveraging data is the most significant advantage for online businesses to survive and scale in the digital space. The adoption of business intelligence tools and analytics software has increased in the last decade. As a result, the market share for analytics solutions is expected to grow, reaching 18 billion by 2025. Businesses utilize data…
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How to Choose the Right Customer Segmentation KPIs
In the business world, you know that customer segmentation is key to success. But what are the right customer segmentation KPIs to track for your business? This blog post will show you how to choose the right KPIs to develop an effective marketing campaign. Segmenting Customers by Needs and Wants Are you looking to better…
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KPIs for Product Marketing: Tracking Your Road to Success
If you’re in product marketing, chances are you’re always looking for ways to measure your progress and success. After all, what gets measured gets improved, right? But with so many different KPIs for product marketing out there, it can be tough to know which ones to focus on. That’s why we’ve put together a list…
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How to Define and Measure KPIs for Product Launch
If you’re rolling out a new product, it’s important to have KPIs for product launch in place to measure success. Here are some key performance indicators to keep an eye on during the product launch phase. Defining KPIs for Product Launch As a business owner, you want to ensure that your product launch is successful.…
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Product Marketing KPIs That Are Essential to Any Business
Are you looking to improve your product marketing strategy? If so, then you’ll need to know about product marketing KPIs or key performance indicators. KPIs can help measure progress and identify areas that need improvement. In this blog post, we’ll discuss five product marketing KPIs that are essential for any business. Product Marketing KPIs for…
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The Benefits of Behavior Data Tracking Software
If you want to improve your business, understanding customer behaviors is key. The right behavior data tracking software can help you do just that. By understanding how customers interact with your business, you can make changes to improve the customer experience. Behavior data tracking software can also help you identify trends and patterns in customer…
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Software Stack Investing: How to Pick the Right Tools
If you’re like most people, you probably think of software stack investing as something that only big companies or wealthy individuals can afford to do. But the truth is, anyone can invest in software stocks – and there are plenty of good reasons to do so. For one thing, the global software industry is growing…