Category: Latest
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What Does the Send Metric Help You Analyze?
If you’re looking for ways to improve your email marketing campaign, you’re probably familiar with the “send metric” in terms of marketing metrics. What does the send metric help you analyze? The send metric measures how many of the email recipients on your subscriber list actually receive and open your emails, which can be helpful…
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Product-led Growth vs. Sales-led Growth
If you’re a business owner, you know that growth is essential. But what’s the best way to grow your business? Product-led growth vs. sales-led growth? Let’s take a look at the pros and cons of product-led growth and sales-led growth so you can decide which growth strategies are right for your business. What Is Product-Led…
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What Is a Data Stack And How Do You Build One?
A data stack is a term used to describe the collection of software products and tools that are used to collect, store, process, and analyze data. Typical data stacks will include the following: A database (or multiple databases) A web server An application server Scripts or applications that perform tasks such as reverse ETL (extract-transform-load),…
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The 5 Biggest Challenges With Attribution Models
If you’re looking to improve your marketing efforts, understanding attribution models is key. However, there are a few challenges that can come with attribution modeling. In this article, we will discuss the 5 biggest challenges with attribution models that you should be aware of. The History of Marketing Attribution Models The history of marketing attribution…
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What Is User Activation in SaaS And How To Improve It
What is user activation in a SaaS product? User activation is a process that helps new users understand your website or product and how it can benefit them. It’s important to have a strong user activation strategy in place so that you can keep people coming back to your site or using your product. There…
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Product Updates March 2021: Attribution Insight, Events View and More!
Welcome to the Usermaven release notes. Moving forward at the end of each month, we’ll share what new product updates are done in Usermaven. 1) Attribution Insight: We have released a new report template under the Acquisition module named “Attribution”. Put simply, marketing attribution is the quantitative analysis of determining which marketing tactics contribute to…