Category: Latest
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How multi-touch attribution works: A complete breakdown
Marketing success isn’t about a single moment—it’s about a series of interactions that guide a customer toward a purchase. Yet, many businesses still rely on outdated single-touch attribution models, which credit only the first or last interaction in a customer’s journey. This oversimplifies how buyers engage with brands and leads to misallocated budgets and missed…
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How to increase organic traffic (proven steps & strategies)
Driving visitors to a website by relying on non-paid channels is often seen as the golden ticket for online success. Whenever someone arrives through a search engine query rather than a paid ad, that’s considered organic traffic. Sound appealing? Think about this for a moment. What if your site consistently appeared when someone asked Google…
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Digital analytics in SaaS: Key concepts, different types & top tool
Running a SaaS business without tracking user behavior or marketing performance is a guessing game. Digital analytics helps teams understand what’s working, what’s not, and where to improve. The right data can boost retention, optimize conversions, and drive sustainable growth. This guide breaks down the essentials of SaaS analytics – key metrics, practical examples, and…
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Multi-touch attribution vs. marketing mix modeling: What’s the difference?
Struggling to pinpoint which marketing activities drive the most revenue? With so many channels—search ads, social media, email marketing, and more, identifying the true impact of each touchpoint is more challenging than ever. Privacy restrictions and tracking limitations further complicate how businesses measure performance. Two widely used marketing attribution models help marketers navigate this complexity:…
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Top 11 marketing attribution tools you need in 2026
Want to know which marketing campaigns actually work? Get ready to find out with marketing attribution tools. Today, customers interact with brands across many channels before buying – websites, emails, social media, and more. It’s tough to track which touchpoints convince someone to make a purchase. That’s where marketing attribution software comes in. These handy…
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12 best website analytics tools for 2026
Data and data-driven insights are everywhere! From the websites you visit to the apps you use, it’s constantly being generated. And, you know it’s beneficial too! But with so much data out there, how do we make sense of it all? For this purpose, we have website analytics tools! They use special tools to uncover…
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Customer segmentation models: Types, benefits, and best practices
Understanding your customers is the foundation of effective marketing. Not all buyers have the same needs, preferences, or behaviors, which is why businesses use customer segmentation models to divide their audience into distinct groups. By leveraging segmentation, companies can create personalized experiences, improve targeting, and maximize marketing ROI. Customer segmentation goes beyond basic demographics, encompassing…
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Geographic segmentation: Benefits, limitations, and key insights
SaaS businesses don’t have borders in the traditional sense. A product launched in San Francisco can have users in Tokyo, Berlin, or Sydney within hours. But does that mean location doesn’t matter? Not quite. Geographic segmentation still plays a role, from adapting marketing messages to understanding regional user behavior. However, SaaS growth depends on more…
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How to check traffic on any site like a pro
As online competition grows across industries, studying website traffic has become a key skill for marketers and business owners. It’s not just about knowing how many visitors a site gets – you also gain insights into where they’re coming from, how they behave, and what you can do to attract them in a more effective…
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Customer segmentation strategy: Types and top software
Ever wonder how some businesses anticipate your needs so well? A well-planned customer segmentation strategy makes it possible. By grouping customers based on shared traits or behaviors, companies can deliver highly relevant messaging and products. Marketing expert Seth Godin puts it best:“Don’t find customers for your products; find products for your customers.” A strong customer…