Category: Latest
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![Matomo pricing: Is it worth the investment? [& check out Usermaven]](https://blog.usermaven.com/wp-content/uploads/2024/12/Matomo-pricing.jpg)
Matomo pricing: Is it worth the investment? [& check out Usermaven]
Thinking about Matomo for your analytics? At first, it might seem like a decent option with a range of features on offer. But take a closer look at Matomo pricing, and you might quickly realize that it’s not as budget-friendly as it appears. What starts as a seemingly affordable solution can escalate quickly, leaving you…
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What is data segmentation and how it impacts business outcomes?
Have you ever wondered how some businesses quickly spot patterns in their data and meet people’s needs right on cue? By dividing large pools of information into smaller groups with common traits, data segmentation lets organizations personalize their messaging, improve their products, and offer services that feel remarkably relevant. This article explores the power behind…
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Top 10 conversion funnel optimization strategies for 2025
A well-optimized conversion funnel is the backbone of any successful digital business. It represents the journey users take from their first interaction with your brand to completing a desired action, such as making a purchase or signing up for a service. Optimizing this journey means addressing friction points, enhancing user experiences, and maximizing conversions at…
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Funnel analysis tools to try & the best AI-powered option
Conversion funnels are at the core of understanding how users interact with your website. Like a map guiding users toward a destination, funnels illustrate the journey visitors take – from landing on your homepage to completing a desired action, like making a purchase. However, not every visitor completes this journey. Some drop off early, while…
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What is marketing attribution? Everything you need to know
Your marketing campaigns are in full swing – emails are being sent, ads are grabbing attention, and social media posts are shining. It’s a team effort, but when the results start rolling in, one big question arises: “Who deserves the credit?” Was it the catchy email? The attention-grabbing ad? Or maybe that perfectly timed tweet?…
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What is content attribution & why does it matter?
Content attribution is analyzing and assigning credit to the marketing touchpoints that contribute to desired outcomes. It provides clarity on what’s driving results, enabling marketers to identify high-performing strategies and refine those that aren’t delivering value. By measuring the true impact of your efforts, content attribution empowers you to make smarter, data-driven decisions that improve…
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![What is first-party data [and its role in web analytics]](https://blog.usermaven.com/wp-content/uploads/2024/12/First-party-data.jpg)
What is first-party data [and its role in web analytics]
Imagine this: you’re running a café, but instead of observing your customers, you rely on a stranger’s vague notes. They say things like, “Someone likes coffee” or, “People seem to enjoy pastries.” But which coffee? What kind of pastries? And who are these people anyway? That’s the reality of relying on third-party data – vague,…
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What makes Usermaven a great Google Analytics (GA4) alternative?
According to a study by Orbit Media, every number in Google Analytics 4 is potentially inaccurate, with up to 55.6% of traffic going unrecorded when consent banners are displayed. While Google offers GA4 for free, the real cost comes in the form of your visitors’ data being used to fuel Google’s advertising machine. Combined with…
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![Is the last-click attribution model still relevant [+exploring other models]](https://blog.usermaven.com/wp-content/uploads/2024/12/last-click-attribution.png)
Is the last-click attribution model still relevant [+exploring other models]
Attribution is a cornerstone of effective marketing, allowing businesses to understand which strategies truly drive conversions. Marketers rely on attribution models to allocate credit to the interactions that influence a customer’s decision, helping optimize campaigns and improve ROI. Without accurate attribution, key insights can be lost, leading to inefficiencies in marketing spend and strategy. The…
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![Mixpanel vs. FullStory vs. Usermaven [2025 comparison]](https://blog.usermaven.com/wp-content/uploads/2024/12/Copy-of-UM-New-Featured-Images-10.png)
Mixpanel vs. FullStory vs. Usermaven [2025 comparison]
Looking for the right analytics tool? Maybe you’ve heard Mixpanel is great for behavior tracking (if you can handle the complex setup) or that FullStory offers session replay (for a premium price). But what if you could get better insights without the headaches? The truth is, you shouldn’t have to choose between: Let’s compare Mixpanel…