Category: Latest
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Which analytics platform wins? Mixpanel vs. Amplitude vs. Usermaven
A few years ago, the analytics landscape looked vastly different. Companies relied heavily on traditional analytics tools, often struggling with complex implementations, data accuracy issues, and privacy concerns. Today, as businesses navigate through increasing digital complexity, the stakes are higher than ever. Marketing teams need accurate attribution data. Product managers require real-time user insights. Engineers…
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30+ must-see SaaS Black Friday deals of 2024
Black Friday 2024 is the perfect opportunity to score unbeatable deals on SaaS tools that streamline workflows, boost productivity, and enhance business results. We’ve compiled a list of the top 15 Black Friday SaaS deals, beginning with Usermaven—the top choice for analytics and customer insights—followed by other powerful tools to elevate your marketing and operational…
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Dreamdata vs. HockeyStack vs. Bizible: B2B attribution comparison
Marketing attribution can make or break your B2B strategy. Imagine trying to navigate through a maze without knowing which turns led you to the exit – that’s what running marketing campaigns feels like without proper attribution tools. The right attribution software helps you map every touchpoint in your customer’s journey, showing you exactly which marketing…
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Usermaven vs. GA4 vs. Matomo: Find your perfect analytics fit
The decision to choose the right analytics platform can significantly impact how effectively you understand and respond to user behavior. As privacy concerns grow and the need for comprehensive analytics becomes more pressing, businesses are exploring alternatives to traditional tools. Let’s compare three notable players in the analytics space: Matomo vs. Google Analytics vs. Usermaven.…
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What is multi-channel attribution and how it works?
Multi-channel attribution refers to assigning credit or value to each marketing touchpoint a customer interacts with before converting. Understanding multi-channel attribution is essential for accurately measuring various marketing channels’ impact on conversions and their contribution to overall business success. Traditional single-touch attribution models, such as last-click and first-click attribution models, only credit a single touchpoint…
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![Full-stack marketer: who they are [+ the essential tool they need]](https://blog.usermaven.com/wp-content/uploads/2024/10/full-stack-marketer.jpg)
Full-stack marketer: who they are [+ the essential tool they need]
Imagine a marketing professional who handles everything—social media, content strategy, SEO, email campaigns, and even data analytics. They’re not just specialists in one area; they manage the entire marketing process from start to finish. As businesses grow and marketing needs become more complex, the demand for someone who can wear multiple hats increases. This is…
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Which PostHog alternative is best for your team?
PostHog makes it easy to collect data, but getting useful reports? That’s a whole other story. Their cute cartoon mascots are everywhere, but they don’t help much with serious business analytics. Setting up is simple, but that’s where the simplicity ends. Users say it’s great for gathering data but not so great at turning that…
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What is web analytics and why it matters for your business?
Let’s go back to the basics. What is web analytics? Do you already know about it? Think harder! Are you going to learn what web analytics is, why it’s important, what it includes, and how to do it—all in one article? Yes! We promise you will. Without splitting it into Web Analytics 1, 2, or…
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Pageviews & their role in website success
Website owners and marketers continually seek ways to enhance their website’s performance. To achieve this, they explore various tools and techniques to measure the effectiveness of their efforts. Within these methods, pageviews stand out as a simple yet valuable metric that provides insights into website performance. But what are pageviews? How do you measure them,…
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Actionable analytics: Turn insights into results
Actionable analytics is the process of using data insights to inform and drive business decisions. It involves analyzing data from various sources, such as website analytics, social media metrics, and customer feedback, to identify patterns, trends, and opportunities for improvement. By turning these insights into actionable recommendations, businesses can make informed decisions that drive growth…