Category: Latest
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Mastering customer segmentation analysis [tips and techniques]
Have you ever felt like your customers are talking amongst themselves, but their voices are just out of reach? You know they have needs and preferences, but you can’t quite grasp the details. In the world of marketing, these are the “whispering customers.” They hold the key to unlocking successful campaigns, but their secrets remain…
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9 powerful Google Analytics alternatives (GA4 alternatives)
Ever since Google announced GA4, everyone’s been talking about alternatives. Before you get overwhelmed, let’s see why you must jump ship from GA4. But wait a minute! This blog will be your guide, helping you decide: Can you really stick with GA4? Yes, you can stick with GA4 if you are ready to compromise on:…
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Role of customer journey analytics in driving conversions
Struggling to convert free trial users into loyal customers? You’re not alone. Many SaaS companies face the challenge of keeping users engaged after that initial signup. But what if you could see exactly where users are getting lost or frustrated within your platform? Customer journey analytics acts like a digital spotlight, illuminating the user experience at…
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Build vs Buy Analytics: Which is the Best Option for You?
If you’re in the business world, then you know that data is everything. It can make or break a company and that’s why it’s so important to have good product analytics. But what do you do when it comes to choosing between build vs buy analytics tools? This blog post will help you make the…
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Top Mixpanel alternatives for product analytics
Mixpanel? It’s more like “mixed-up” analytics. Okay, let’s be honest: Mixpanel is a classic, but maybe you’re feeling a little… Underwhelmed by its features, overwhelmed by its price tag, or just plain over it with the learning curve. Good news! The world of user analytics is booming, and there are incredible Mixpanel alternatives waiting to…
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10 best product analytics tools 2024
Understanding user behavior is the key to building successful products. But how can you unlock those powerful insights? The answer lies in product analytics tools! As we dive into 2024, the product analytics landscape is evolving rapidly. With new players entering the market and existing ones upping their game, companies have an array of options…
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Funnel analysis 101: Your path to higher conversion rates
You’re tired of wasting dollars on marketing campaigns that fizzle out. You’ve tried every marketing tactic, but your conversion rates are not improving or showing any significant progress. It’s frustrating, isn’t it? The problem is, you’re flying blind. You don’t really understand why customers aren’t buying from you. Funnel analysis can help by showing you…
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Everything you need to know about product analytics
Have you noticed why some apps are super easy to use while others leave you scratching your head? How do features you never touch keep getting updates? There’s a secret behind great apps, and it’s called product analytics. Today, we’ll show you how apps collect user data and how data turns into magic. This information…
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19 most important website metrics to track for growth
You’ve poured your heart and soul into developing a website. It’s visually stunning, packed with valuable content, and perfectly represents your brand. Great! But here’s the gut punch – your traffic and conversions are slower than a snail in a race. You’re left wondering, “What am I doing wrong?” As a marketer or website owner,…
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Multi-touch attribution: What is it & how do you use it?
Today, customers rarely interact with a brand just once before purchasing. They might see a social media ad, read a blog post, and subscribe to an email list before finally converting to your website. This complex customer journey highlights the limitations of traditional attribution models. That’s where multi-touch attribution comes in. This powerful approach helps…