Category: Latest
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Ad performance metrics every business should track in 2026
On average, only one in three digital ads is accurately measured for performance. That means two-thirds of your budget could be working or wasting without you even knowing it. It’s not that marketers don’t care about measurement; it’s that most tools stop at surface-level data. They tell you how many people clicked, but not what…
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Zero party data: A transparent approach to customer insights
Data privacy. It’s all anyone seems to talk about these days. As a marketer, that can feel like a big hurdle, right? You’re aiming to deliver an exceptional customer experience, but you also don’t want to overstep. Here’s the thing: there is a way to connect with your customers and respect their privacy. And that’s where…
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5 ways Shopify brands use Usermaven integration to boost ROI
Every Shopify merchant wants to know one thing: which marketing efforts actually drive sales.But with fragmented data, limited attribution, and siloed Shopify reports, that’s easier said than done. That’s where the Shopify Usermaven integration changes everything. By connecting your Shopify store to Usermaven, you get full-funnel visibility from the first ad click to the final…
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Average order value: Formula and how to increase AOV
What if you could grow revenue by 20% this quarter without attracting a single new customer? Sounds unrealistic, right?But for many ecommerce brands, that’s exactly what happens when they start optimizing their average order value (AOV). According to Shopify, a small 10–15% increase in AOV can often outperform the results of a full-scale customer acquisition…
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Leveraging quantitative data analysis for SaaS growth
Ever felt overwhelmed by numbers? You’re not alone. For many, diving into quantitative data can feel like trying to read a foreign language. It’s packed with graphs, percentages, and seemingly endless rows of figures, and let’s be honest, it can get a bit… intimidating. But here’s the thing: it doesn’t have to be. Once you…
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Shopify analytics vs. Usermaven: Which ecommerce dashboard wins?
What if the reason your ads “don’t work” isn’t the ads, it’s your dashboard? Most ecommerce brands live inside the Shopify analytics dashboard, checking sales, orders, and traffic. It feels like the control room of your business, until you try to answer tougher questions like: That’s when the limits start to show. Shopify gives you…
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5 LinkedIn ads mistakes you can catch early with Usermaven
LinkedIn ads are a marketer’s dream: precise targeting, professional audiences, and high intent. But they’re also one of the easiest places to waste money. You set up a campaign, pick a few filters, and watch the clicks roll in. Everything looks fine until you realize no one’s converting. Here’s the thing: most LinkedIn ad mistakes…
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SEO KPIs: 7 KPIs for SEO to track & measure
If you’ve ever been serious about search engine optimization, you know that it’s a data-rich science. Yet many teams still focus on the wrong metrics. Lots of companies obsess over vanity numbers and keep forgetting about SEO performance metrics that truly reflect business growth. Frankly, SEO used to be about traffic, but that’s no longer…
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How proxies enhance data-driven SaaS marketing
Did you know that modern SaaS companies generate an impressive 2.7 terabytes of marketing data every week? Yet, 68% of them still struggle to make the most of competitive intelligence. The issue isn’t a lack of fancy analytics tools or a tight budget. The real problem is a fundamental challenge: gathering accurate, real-time market data…
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Hidden data risks in remote SaaS teams and how to fix them
Remote SaaS operations have exploded, with 87% of software companies now employing distributed teams across multiple continents. Yet beneath this transformation lurks a security nightmare most executives don’t see coming. The average SaaS company experiences 4.2 data incidents annually, costing $3.9 million per breach. These aren’t just statistics; they’re warning signals that traditional security approaches…