Category: Latest
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The 5 Biggest Challenges With Attribution Models
If you’re looking to improve your marketing efforts, understanding attribution models is key. However, there are a few challenges that can come with attribution modeling. In this article, we will discuss the 5 biggest challenges with attribution models that you should be aware of. The History of Marketing Attribution Models The history of marketing attribution…
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Product Updates March 2021: Attribution Insight, Events View and More!
Welcome to the Usermaven release notes. Moving forward at the end of each month, we’ll share what new product updates are done in Usermaven. 1) Attribution Insight: We have released a new report template under the Acquisition module named “Attribution”. Put simply, marketing attribution is the quantitative analysis of determining which marketing tactics contribute to…