Category: Latest
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5 essential stages of the customer journey: A comprehensive guide
Winning customers isn’t just about offering a great product – it’s about guiding them through every step of their journey. From the first click to becoming loyal advocates, every interaction matters. Miss a step, and they might walk away. Get it right, and you build lasting relationships that drive growth. This guide unpacks the five…
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A complete guide to using marketing campaign attribution for better ROI
Marketing teams invest heavily in campaigns across multiple channels—paid ads, social media, email marketing, and more. But how do you know which efforts are driving conversions and generating revenue? Without clear attribution, marketing decisions are based on assumptions rather than data. Marketing campaign attribution solves this challenge by identifying which touchpoints contribute to customer actions.…
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How to create a profitable affiliate marketing funnel in 2025
Affiliate marketing has long been a cornerstone of digital marketing, offering individuals and businesses the opportunity to earn passive income by promoting products and services. As we approach 2025, the affiliate marketing landscape is evolving rapidly, driven by advancements in technology, changing consumer behaviors, and the rise of AI-driven tools. To stay competitive and maximize…
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U-shaped attribution model: What is it and how it helps
In the ever-evolving world of digital marketing, understanding how to attribute credit to various touchpoints in a customer’s journey is crucial. One of the most effective models for this purpose is the U-shaped attribution model. This model, also known as the position-based attribution model, offers a balanced approach to assigning value to different interactions that…
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What is an email marketing funnel? Stages and tips for building one
An email marketing funnel is a strategic way to guide subscribers from initial interest to becoming loyal customers. Instead of sending random emails, it follows a structured approach, delivering the right message at the right time. This ensures your audience stays engaged, informed, and more likely to take action. By breaking the journey into stages…
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Time decay attribution model: What it is and how it helps
Let’s suppose a potential customer discovers your product through a Google ad while browsing online. Later, they click on a Facebook ad to learn more. A week goes by, and they receive an email with a discount code. Finally, they visit your site and make a purchase. Now the question is – how do you…
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B2B sales funnel conversion rates: Key benchmarks & strategies
B2B sales funnel conversion rates reflect how effectively businesses guide prospects through the various stages of the buyer’s journey, ultimately converting them into customers. Unlike B2C sales funnels, the B2B process involves longer cycles, multiple decision-makers, and complex decision-making dynamics. For businesses striving to optimize their revenue potential, understanding these conversion rates is crucial. This…
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Marketing attribution models explained: Key insights & examples
Attribution models are the backbone of understanding how marketing efforts drive conversions. In today’s multi-channel landscape, customers engage with brands through various touchpoints, from social media to email campaigns and paid ads. But which of these interactions has the most impact? Marketing attribution models provide a structured framework to assign credit to these touchpoints, offering…
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What is cross-channel marketing attribution & how is it different
Most businesses run multiple marketing campaigns at once – from social media and email to paid ads and content. The real challenge? Knowing which of these actually drives sales and conversions. That’s where cross-channel marketing attribution comes in. It shows you exactly how different marketing channels work together to bring in customers. Instead of guessing…
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What is a SaaS sales funnel and how to build one that works?
A SaaS sales funnel is the foundation of a thriving subscription-based business, guiding potential customers from their first interaction with your brand to becoming loyal, paying subscribers. This structured framework is essential for navigating long sales cycles, nurturing leads, and maximizing customer lifetime value (CLV). In the competitive world of SaaS, an effective sales funnel…