Category: Latest
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Behavioral segmentation: A powerful tool for SaaS success
Have you ever played an online game? What if you’re running a game, and everyone keeps quitting early? Frustrating, right? Wouldn’t it be better if you understood why they were leaving? That’s what behavioral segmentation is like for SaaS companies. Instead of players, it’s customers using your software. By figuring out how they interact with…
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Discovering user journeys with cross-domain tracking
In website analytics, cross-domain tracking allows you to trace user behavior as they visit multiple websites or domains you own. This is essential because, without it, user journeys across various platforms become fragmented, leading to inaccurate insights. Many businesses have websites across multiple web addresses, like separate platforms for a blog, store, or community. Understanding…
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What is social traffic in digital analytics?
Ever launched a website and waited nervously to see if anyone would visit? It’s an exciting feeling! But where exactly are those people coming from? Understanding your traffic sources is like cracking a code, revealing valuable insights into what resonates with your audience. This blog post will guide you into social traffic in digital analytics.…
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Understanding the importance of goal-tracking in SaaS
Do you want your SaaS business to win? Goal-tracking is like having a map. It shows you where you’re going and if you’re on the right track. This blog will explain why goal-tracking is important for your SaaS business. We’ll show you how it can help you: Get more users to love your product! Make…
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User acquisition reports & their importance
Once your website is up, the next challenge is getting visitors. User acquisition reports help you know where your visitors are coming from. They show which channels bring in the most visitors. This helps you see what’s working and what’s not. This info lets you focus on the best channels to reach your audience. You…
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Campaign tracking: Understanding where your traffic comes from
Unsure which marketing efforts bring visitors to your site? Campaign tracking helps you understand how different marketing activities attract visitors. Go beyond just website traffic numbers! With campaign tracking, you can see which campaigns are most successful at converting visitors into doing what you want them to do on your site, such as signing up…
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A comprehensive guide to analyzing feature usage
Data is king in the world of SaaS (software you rent online). However, one kind of data is especially important: feature usage data. This tells you how people use the different parts of your software. SaaS businesses can learn a lot about improving their products by analyzing this data. Feature usage data helps SaaS businesses…
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20 SaaS product metrics to track for success
Launched your SaaS product? This is exciting! But how do you know if it’s hitting the mark with your target audience? Numbers don’t lie, and by tracking the right SaaS product metrics, you can gain valuable analytics. These insights will tell you what’s working well, what areas need improvement, and where opportunities for growth might…
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How to Track Events in Usermaven: A Comprehensive Guide
You know what events are and why they’re useful for SaaS businesses. But here’s the next step! Tracking events is important, but how do you do it? If you’re still deciding on the accurate tool to track events, We’ve got you covered! Today, we’ll explain how Usermaven has made event tracking super easy for you.…
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Event Tracking: Everything You Need to Know
When we talk of web or product analytics, every click tells a story! Every SaaS platform is like a busy town full of events and activities. Event tracking? It’s like your reliable GPS guiding you through user journey streets. Clicks, scrolls, and hovers – the language of your users. It’s like decoding digital signs in…