Category: Latest
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Easily create and analyze web analytics reports
Are you drowning in a sea of website data but struggling to extract meaningful insights? Web analytics reports are your lifeline to understanding website performance and driving business growth. These reports provide crucial metrics and data-driven insights that help businesses make informed decisions, optimize marketing strategies, and enhance user experiences. By mastering the art of…
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10 critical UTM mistakes that are affecting your marketing analytics
Urchin Tracking Modules, or UTMs for short, are super important for anyone doing marketing. They’re these bits of info you tack onto the end of website links to see where visitors come from and how well your ads and stuff are working. But even though they’re handy, it’s easy to mess up with UTM tracking.…
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Understanding and overcoming GA4’s data delay challenges
Google Analytics (GA4) is a widely used tool by marketers, analysts, and website owners to track and analyze data on their websites. However, with GA4’s rollout came delays in reporting data that could slow down decision-making. The delay in GA4 means it takes longer – between 24-72 hours – for the analytics reports to show…
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What is cookieless tracking & how will it impact businesses
Have you ever thought about how 50% of people do not feel private online? With more attention being paid to keeping user information safe and new rules getting tougher, the way cookies are used in digital marketing is really being looked at closely. For a long time, marketers have relied on cookies to keep an…
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The value of scroll depth and how to track it
Understanding the specific sections of a web page can be a valuable asset for digital marketers, UX designers, product teams, and e-commerce managers. It identifies the sections that capture the attention of your website visitors or make them leave your website. By monitoring scroll depth, you can harness this capability, offering actionable insights to enhance…
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How to track product onboarding in Usermaven
Getting lost in the complexities of analytics can be frustrating (shh! nobody is referring to Google Analytics 4). But, if the product onboarding is tons of work, too! You’d probably give up, right? Wait, we are here! New to Usermaven? We want to make sure our users are fully equipped to ace the product onboarding…
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Top 4 phases of user acquisition funnel optimization
Have you ever wondered how your favorite apps or websites manage to attract so many users? The secret lies in a powerful marketing framework called the user acquisition funnel. Whether you’re a seasoned marketer or just starting out, understanding the user acquisition funnel is crucial. It’s a framework that helps you visualize and optimize the…
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![Mastering customer segmentation analysis [tips and techniques]](https://blog.usermaven.com/wp-content/uploads/2024/07/Customer-segmentation-analysis-1.jpg)
Mastering customer segmentation analysis [tips and techniques]
Have you ever felt like your customers are talking amongst themselves, but their voices are just out of reach? You know they have needs and preferences, but you can’t quite grasp the details. In the world of marketing, these are the “whispering customers.” They hold the key to unlocking successful campaigns, but their secrets remain…
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Role of customer journey analytics in driving conversions
Struggling to convert free trial users into loyal customers? You’re not alone. Many SaaS companies face the challenge of keeping users engaged after that initial signup. But what if you could see exactly where users are getting lost or frustrated within your platform? Customer journey analytics acts like a digital spotlight, illuminating the user experience at…
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Build vs Buy Analytics: Which is the Best Option for You?
If you’re in the business world, then you know that data is everything. It can make or break a company and that’s why it’s so important to have good product analytics. But what do you do when it comes to choosing between build vs buy analytics tools? This blog post will help you make the…