Category: Latest
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Fathom vs. Plausible vs. Usermaven: Choosing the right analytics tool
With digital analytics, businesses now need tools that are simple, powerful, and privacy-conscious. For many, traditional platforms like Google Analytics can feel overly complex and invasive, collecting vast amounts of data without clear transparency. This has created a demand for a new wave of analytics tools that protect user privacy and provide straightforward insights, speed,…
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10 best product analytics tools for 2025
Understanding user behavior is the key to building successful products. But how can you unlock those powerful insights? The answer lies in product analytics tools! As we dive into 2025, the product analytics landscape is evolving rapidly. With new players entering the market and existing ones upping their game, companies have an array of options…
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15 digital marketing metrics and KPIs to track in 2025
Do you know that 64.2 zettabytes of data originated, used, duplicated, and stored globally in 2020 from various activities? And over the next five years up to 2025, global data creation is projected to grow to more than 180 zettabytes. That is a lot of data! But have you ever considered that your online business…
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11 best website analytics tools for 2025
Data and data-driven insights are everywhere! From the websites you visit to the apps you use, it’s constantly being generated. And, you know it’s beneficial too! But with so much data out there, how do we make sense of it all? For this purpose, we have website analytics tools! They use special tools to uncover…
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15 Important Conversion Metrics for Digital Marketers to Track in 2025
Do you know the top 10% of websites have a conversion rate of 11% and above? While converting at 2-3 % is fair for businesses in the early stages, you can always aim for higher conversion rates. But whether your website falls under the fair-performing websites or is a top player depends on your conversion…
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Top 9 Plausible Analytics alternatives in 2025
Want better analytics? Explore beyond Plausible analytics! From unlocking hidden features and customer reviews to finding the perfect fit for your budget, this blog contains everything you need! Hold on tight — it’s time to explore, compare, and uncover some plausible analytics alternatives that could skyrocket your analytics game! 📊 What is Plausible Analytics used…
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Amplitude pricing: Worth it or not? [Discover Usermaven as an alternative]
You’ve probably heard of Amplitude, which is one of those analytics tools that gets a lot of attention. But then you click on the Amplitude pricing page, and suddenly, things get complicated. One minute, you’re excited about all the possibilities, and the next, you’re staring at prices that might make you think twice. So, is…
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11 Top Fathom Analytics Alternatives 2025
If you’re here, it’s likely because your once-beloved web analytics tool – Fathom Analytics, has led you down! Maybe with its basic functionalities, limited features, or a pricing structure that simply doesn’t align with your agency’s needs. To streamline your search for the best analytics tools, including Fathom Analytics alternatives, we’ve created this blog. Here,…
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10 powerful Google Analytics alternatives (GA4 alternatives)
Ever since Google announced GA4, everyone’s been talking about alternatives. Before you get overwhelmed, let’s see why you must jump ship from GA4. But wait a minute! This blog will be your guide, helping you decide: Can you really stick with GA4? Yes, you can stick with GA4 if you are ready to compromise on:…
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11 powerful Piwik Pro alternatives in 2025
Piwik Pro is a popular analytics tool, but it’s not without its drawbacks. As your business grows, you might find yourself bumping up against some of its limitations. Whether it’s the complex interface that’s slowing you down, the lack of integrations holding you back, or the costs eating into your budget, it might be time…