Category: Latest
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What is the digital marketing strategy that tracks users across the web?
The success of online marketing hinges on understanding how people interact with content across multiple websites and platforms. A critical component of effective marketing involves tracking user behavior as they browse different sites, helping businesses gain valuable insights into preferences, habits, and decision-making processes. This tracking system connects marketing activities to business outcomes, allowing companies…
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Top 15 analytics dashboard examples for better SaaS insights
SaaS businesses rely on accurate data to understand user behavior, track performance, and guide product decisions. An analytics dashboard brings all these insights into one place, helping teams move faster and stay aligned on goals. This blog covers 15 practical analytics dashboard examples tailored for SaaS teams. Each one highlights specific metrics that matter, from…
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Top 10 customer engagement metrics to measure in 2025
Customer engagement is one of those things that sounds simple – but actually isn’t. It’s not just about tracking clicks or how long someone stays on your site. It’s about understanding how people genuinely connect with your brand, your product, and everything in between. Heading into 2025, measuring customer engagement metrics means looking at the…
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![[Sell smarter] A practical guide to effective product advertising](https://blog.usermaven.com/wp-content/uploads/2025/04/Product-advertising.jpg)
[Sell smarter] A practical guide to effective product advertising
Getting people to notice your product is only half the battle. To drive real growth, your message needs to land at the right time, in the right place, and in the right way. That’s where product advertising comes in. It’s not just about putting your product in front of an audience; it’s about shaping perception,…
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Everything you need to know about product analytics
Have you noticed why some apps are super easy to use while others leave you scratching your head? How do features you never touch keep getting updates? There’s a secret behind great apps, and it’s called product analytics. Today, we’ll show you how apps collect user data and how data turns into magic. This information…
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The value of scroll depth and how to track it
Understanding the specific sections of a web page can be a valuable asset for digital marketers, UX designers, product teams, and e-commerce managers. It identifies the sections that capture the attention of your website visitors or make them leave your website. By monitoring scroll depth, you can harness this capability, offering actionable insights to enhance…
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What is user activation in SaaS & how to measure it
Not every new sign-up becomes a loyal user. In fact, most SaaS products lose users before they even get a chance to show their true value. That’s where user activation comes in, a crucial stage in the customer journey that bridges the gap between first interaction and long-term engagement. For SaaS companies, the activation moment…
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Customer engagement analytics: A complete guide
Keeping users happy and active and coming back for more sounds like every business’s dream, right? That’s where customer engagement analytics steps in. Instead of guessing how people interact with your product or where they drop off, engagement analytics gives you the real picture. It helps you understand what’s working, what’s not, and where to…
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Paid search analytics secrets to optimize spend and drive ROI
Paid search analytics goes beyond surface-level metrics like clicks and impressions. It helps you understand how your ads perform, which keywords drive conversions, and whether your ad spend is truly paying off. By digging into the data, you can uncover what’s working, what’s not, and where your budget can deliver better returns. This article will…
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Psychographic segmentation: What is it & why it matters
Traditional segmentation methods – based on age, gender, or location – offer only a limited view of your audience. In today’s competitive landscape, understanding what truly influences customer decisions requires going beyond the basics. This is where psychographic segmentation becomes essential. By focusing on values, interests, attitudes, and lifestyles, psychographic segmentation helps marketers craft more…