Category: Latest
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Landing and Exit Pages: Your SEO Game Changers
“Google only loves you when everyone else loves you first.” Wendy Piersall This quote clearly emphasizes the importance of authority and credibility in SEO. The more your visitors trust your website, the more likely it is to get a higher search engine ranking. Two important players in the SEO game are landing and exit pages.…
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Customer Loyalty Analytics: A Complete Guide
Customer loyalty is a crucial part of any successful business. Not only does it drive revenue and growth, but it also helps establish a positive reputation and brand identity. But how do you measure and improve customer loyalty? That’s where customer loyalty analytics come into play. Using data and analytics, businesses can track customer behavior…
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A Step-by-Step Guide to Identify Website Visitor Sources
Understanding the source of website visitors is crucial for the online success of any business. You can improve your online visibility and optimize your marketing efforts by identifying where your website traffic is coming from. For example, if most of your traffic comes from social media, you may want to invest more time and resources…
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Data Anonymization: The Pillar of Ethical Web Analytics
According to the DBTA Report on meeting the growing challenges of data security & governance, there has been a staggering 70% rise in data compromises from 2020 to 2021. The impact of each data breach has also become notably costly, averaging $4.24 million. Particularly concerning are the fines related to GDPR violations, which surged seven-fold…
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Multi-Channel Attribution: The Key to Marketing Success
Understanding multi-channel attribution is essential for accurately measuring various marketing channels’ impact on conversions and their contribution to overall business success. Multi-channel attribution refers to assigning credit or value to each marketing touchpoint a customer interacts with before converting. Traditional single-touch attribution models, such as last-click and first-click attribution models, only credit a single touchpoint…
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Balancing Success Metrics and Counter Metrics
95% of the new products fail. According to Harvard Business School professor Clayton Christensen, new products fail because they don’t look at the products as customers do. So, they fail to meet the real or perceived need. Product success lies in understanding the customer’s needs, whether new or established. Metrics are a great way to…
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Why online privacy matters: Protect your personal data
Have you ever wondered how much of your data is collected and tracked online? Companies collect and use our information, from browsing history to location and device data, for targeted advertising and other purposes. But why does online privacy matter? Online privacy is essential to protecting our data and ensuring our security. By enhancing our…
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The Importance of Active Users: A Guide to MAU, WAU, and DAU
Did you know monitoring active users for your online business is crucial and one of the fundamental insights sources? If you are not already tracking active users on your website or application, you are missing a key aspect of your user data analysis. Tracking active users empowers online businesses to optimize user experiences, create targeted…
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Actionable Analytics: Turn Insights into Results
Actionable analytics is the process of using data insights to inform and drive business decisions. It involves analyzing data from various sources, such as website analytics, social media metrics, and customer feedback, to identify patterns, trends, and opportunities for improvement. By turning these insights into actionable recommendations, businesses can make informed decisions that drive growth…
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Enhancing Customer Service With AI Chatbots: The Key Benefits
Chatbot usage has been rising for the past few years. Only in 2022, 67% of consumers worldwide used a chatbot for customer support. According to Gartner, chatbots will be the primary customer service channel for roughly a quarter of organizations. It indicates that more and more companies are investing in chatbots, but the question is…