Category: Latest
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Product launch analytics: A complete guide to measuring success
Every product launch tells a story filled with milestones, challenges, and opportunities. But without the right insights, it’s hard to know if your story is a bestseller or missing key chapters. That’s where product launch analytics steps in – turning raw data into actionable insights about what’s working and what needs improvement. With tools like…
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10 powerful advantages of using web analytics for your business growth
Your website gets 100,000 visitors a month, but only 1% make a purchase. Why? Traditional marketing guesswork won’t answer this. However, web analytics will show you exactly where these 99,000 potential customers drop off – and, more importantly, how to convert them. The advantages of using web analytics extend far beyond basic metrics. In 2025,…
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What is a sales funnel? Strategies, stages & how to create one
When it comes to converting casual browsers into loyal customers, businesses often face a challenging yet crucial question: How do you guide potential buyers from discovering your product to making a purchase? The answer lies in a well-structured sales funnel. A sales funnel isn’t just a buzzword in marketing; it’s a proven framework that transforms…
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How to track website hits and monitor traffic accurately
Understanding how to track website hits effectively is crucial for any website owner. Measuring website hits and traffic is a direct way to see if a site is meeting expectations. In short, “hits” are the total requests your server handles for all the files that build each web page. Meanwhile, “traffic” often refers to the…
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![[Product usage analytics] A complete guide for improving retention](https://blog.usermaven.com/wp-content/uploads/2025/01/Product-usage-analytics.jpg)
[Product usage analytics] A complete guide for improving retention
“If you’re not studying what users do after they sign up, you’re only seeing half the story.” This insightful quote from Marty Cagan, founder of the Silicon Valley Product Group, emphasizes the importance of product usage analytics. While getting users to sign up is an exciting first step, understanding how they continue to engage with…
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How will product marketing make your brand stand out in 2025?
Slack and Zoom grew incredibly fast without traditional advertising. Their secret? Product marketing that focuses on solving real customer problems, not just showcasing features. Think about Notion. They didn’t just build another productivity app and list its capabilities. Instead, they showed people how to make their work life better and easier. This approach – focusing…
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![5 best enterprise web analytics tools [Top features + comparison]](https://blog.usermaven.com/wp-content/uploads/2025/01/enterprise-web-analytics.png)
5 best enterprise web analytics tools [Top features + comparison]
Enterprise web analytics goes beyond tracking simple metrics like page views or bounce rates, providing insights into which marketing channels perform best, how users navigate digital platforms, and where improvements can drive growth. But with so much data coming from different sources, it’s easy for teams to feel overwhelmed. Marketing professionals, product managers, and IT…
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![[5 Top tips] Are you following these data governance best practices for your website?](https://blog.usermaven.com/wp-content/uploads/2025/01/Data-governance-best-practices.jpg)
[5 Top tips] Are you following these data governance best practices for your website?
Managing data without the right tool and framework can quickly turn into a nightmare – data that’s inaccurate, hard to find, or even non-compliant. It’s a mess no one wants to deal with, but without following data governance best practices, it’s a risk every website faces. The trouble is that most of us don’t realize…
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Web analytics dashboard: Examples & how to create your own
A web analytics dashboard offers a streamlined way to visualize and interpret your website’s performance, helping businesses make data-driven decisions with ease. While data naturally accumulates from user interactions, making sense of the numbers and trends often feels overwhelming. This is where a well-structured dashboard comes in, turning raw data into clear insights that guide…
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![10 best event tracking tools [+ discover the best for auto-captured events]](https://blog.usermaven.com/wp-content/uploads/2025/01/event-tracking-tools.png)
10 best event tracking tools [+ discover the best for auto-captured events]
Event tracking tools are essential for businesses looking to understand user behavior beyond basic traffic metrics. These tools capture specific interactions—like button clicks, form submissions, and video plays—providing valuable insights that help optimize user experience and drive growth. By tracking key actions, businesses can identify trends, streamline customer journeys, and boost conversions. Selecting the right…