Category: Product analytics
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How to measure customer stickiness in SaaS
Two customers sign up for your product on the same day. One logs in once, clicks around, and vanishes. The other starts to rely on it every morning, invites teammates, and complains when anything slows down. Both look like wins in your signup report, yet only one adds long-term revenue. That gap is where customer…
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20+ Product marketing KPIs that matter most in 2026
Notice how some products seem to connect with users right away, while others never quite take off? It is rarely about features alone. The winning products are backed by teams that understand what their customers actually do, feel, and value. Product marketing KPIs, powered by solid product analytics, show how people use your product, where…
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Conversion funnel optimization: Strategies, stages & best practices
You work hard to bring people to your website through ads, SEO, content, and social media. But then it happens: users explore a page or two… and leave without doing anything. No sign-up.No purchase.No second chance. It feels like watching potential customers slip through your fingers. This is exactly why conversion funnel optimization matters. When…
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Understanding time to value and its impact on SaaS retention
You’ve just rolled out a shiny new feature, something you know is going to make your users’ lives easier. It’s sleek, it’s polished, and you’ve spent countless hours making sure it’s perfect. You send out the emails, roll out the updates, and eagerly track the results. But instead, you’re met with silence. Engagement is slow,…
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Integrating physical service data with SaaS analytics for a complete 360° customer view
Commerce continues to thrive in physical spaces such as stores, clinics, bank branches, and hotel lobbies. Each of these environments produces a wealth of signals: check-ins, queue times, purchases, and staff interactions. When captured, connected to the cloud, and enriched with modern analytics, these scattered data points transform into a clear and unified customer view.…
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Product analytics as the new competitive edge in marketing
For companies competing in today’s digital-first economy, product analytics has emerged as a key driver of more innovative strategies and growth. Product analytics tracks user interactions to uncover patterns, preferences, and areas for improvement, helping companies optimize products and strategies. By using data to understand what customers actually do, companies can optimize their products and…
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A product manager’s guide to the aha moment
Have you ever experienced that moment when everything suddenly clicks? When a new tool, feature, or idea feels like it was made just for you? That’s the aha moment. It’s that instant of clarity that turns a user from confused to converted, from unsure to all-in. In product management, these moments are more than just…
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AARRR: Steering your product to growth with pirate metrics
When it comes to growing a product, every entrepreneur and growth marketer is on the hunt for that elusive treasure: sustainable, scalable growth. Building a product that truly grows can sometimes feel like navigating uncharted waters. Whether you’re dealing with a surge of new users or trying to keep your existing customers engaged, the path…
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Building a privacy-first analytics stack: Tools, hosting, and strategy
As users become increasingly aware of how their data is tracked, collected, and shared online, organizations face a critical decision: adapt or lose trust. Traditional analytics tools (while powerful) often involve invasive data practices that conflict with modern privacy regulations and user expectations. For privacy-conscious teams and publishers, building a privacy-first analytics stack is a…
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Revenue analytics for SaaS: Metrics, tools & how to use them to drive growth
Understanding how your business generates revenue isn’t just a reporting task; it’s a strategic advantage. Revenue analytics goes beyond basic financial tracking by connecting product usage, customer behavior, and marketing performance directly to your income streams. For SaaS companies, it offers a clear view of what drives recurring revenue, where churn risks exist, and how…