Category: Product analytics

Launched your SaaS product? This is exciting! But how do you know if it’s hitting the mark with your target audience? Numbers don’t lie, and by tracking the right SaaS product metrics, you can gain valuable analytics. These insights will tell you what’s working well, what areas need improvement, and where opportunities for growth might…

Imagine a customer buys your product, things seem smooth, and then—bam!—a month later, they cancel their subscription out of the blue. That abrupt exit? That’s customer churn—the rate at which customers stop using a company’s product or service over a specific period. But here’s the kicker: customer churn rates aren’t set in stone. They swing…

Ever downloaded an app, loved it at first, but then kinda forgot about it? It happens. But what if you could figure out why and keep people hooked? It would be great, right? That’s exactly what cohort analysis does. Imagine throwing a party. You wouldn’t just invite everyone randomly. You’d think about different friend groups…

          “You need power users to power up your product.” The power users are highly engaged users with advanced knowledge of your product. They have reached the “Aha!” moment and made it a “habit”. They are undoubtedly the most valuable users of your product. But is chasing power users worth it? And to what extent? Before…

Do you know that 95% of new consumer product launches fail? So, what can you do to ensure your product is not one of them? While the success and growth of a product involve many factors, one of them is having a well-rounded product manager. Product managers are there for a product as it goes…

Did you know monitoring active users for your online business is crucial and one of the fundamental insights sources? If you are not already tracking active users on your website or application, you are missing a key aspect of your user data analysis. Tracking active users empowers online businesses to optimize user experiences, create targeted…

SaaS businesses need not only to survive but thrive in highly competitive markets; therefore, revenue forecasting is paramount for maintaining a steady growth trajectory. Moreover, unlocking the growth potential of your SaaS business requires accurate revenue forecasting. But with ever-changing market dynamics, finding the right approach can be challenging. This article unveils four powerful revenue…

The SaaS industry will continue to grow as more and more businesses adopt SaaS solutions to perform various business functions. They also empower consumers because of their accessibility, affordability, user-friendliness, and value delivery. Due to this, the SaaS market is estimated to be worth approximately $197 billion in 2023 and is expected to reach $232…

Did you know 70% of projects fail in the product development stage? And only 6% of companies have well-defined innovation and product development processes. These statistics highlight the importance of robust product development to ensure a successful product launch. This article walks you through lean product development, a streamlined process based on the principles of…

Is your attention fixated on acquiring new customers while your existing customers are slipping away? You need to focus on retaining your current customers and getting value from them by building strong customer relations. The probability of selling to an existing customer is 60-70%, while your chances of selling to new customers are 5-20%. Customer…