Category: Product analytics
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Heap vs. Amplitude vs. Usermaven: Which tool is right for you?
Digital analytics plays a crucial role in helping companies understand their users, improve products, and enhance customer experiences. By analyzing data from various digital channels, businesses can make informed decisions that drive growth and stay competitive. Heap, Amplitude, and Usermaven are three popular analytics tools that cater to different needs and goals, each with unique…
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Boosting product engagement: Strategies for success in 2025
Converting potential users is half the story, but keeping them engaged with your product is the other half that makes a product successful. According to statistics, 21% of products fail to meet customer’s needs. It implies that the users come to try a product and find it does not meet their expectations, resulting in lower…
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Discover 10 best Amplitude alternatives to improve your analytics
In today’s fast-paced digital landscape, businesses demand simple yet powerful analytics solutions to understand user behavior and drive growth. And traditional analytics platforms like Amplitude may not fully meet their evolving needs. Rising costs, scalability challenges, and a steep learning curve have prompted many organizations to explore more adaptable and cost-effective solutions. In this post,…
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How to track product onboarding in Usermaven
Getting lost in the complexities of analytics can be frustrating (shh! nobody is referring to Google Analytics 4). But, if the product onboarding is tons of work, too! You’d probably give up, right? Wait, we are here! New to Usermaven? We want to make sure our users are fully equipped to ace the product onboarding…
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Top Mixpanel alternatives for product analytics
Mixpanel? It’s more like “mixed-up” analytics. Okay, let’s be honest: Mixpanel is a classic, but maybe you’re feeling a little… Underwhelmed by its features, overwhelmed by its price tag, or just plain over it with the learning curve. Good news! The world of user analytics is booming, and there are incredible Mixpanel alternatives waiting to…
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Everything you need to know about product analytics
Have you noticed why some apps are super easy to use while others leave you scratching your head? How do features you never touch keep getting updates? There’s a secret behind great apps, and it’s called product analytics. Today, we’ll show you how apps collect user data and how data turns into magic. This information…
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Understanding the importance of goal-tracking in SaaS
Do you want your SaaS business to win? Goal-tracking is like having a map. It shows you where you’re going and if you’re on the right track. This blog will explain why goal-tracking is important for your SaaS business. We’ll show you how it can help you: Get more users to love your product! Make…
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A comprehensive guide to analyzing feature usage
Data is king in the world of SaaS (software you rent online). However, one kind of data is especially important: feature usage data. This tells you how people use the different parts of your software. SaaS businesses can learn a lot about improving their products by analyzing this data. Feature usage data helps SaaS businesses…
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20 SaaS product metrics to track for success
Launched your SaaS product? This is exciting! But how do you know if it’s hitting the mark with your target audience? Numbers don’t lie, and by tracking the right SaaS product metrics, you can gain valuable analytics. These insights will tell you what’s working well, what areas need improvement, and where opportunities for growth might…
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12 Tips to Reduce Your Customer Churn Rate
Imagine a customer buys your product, things seem smooth, and then—bam!—a month later, they cancel their subscription out of the blue. That abrupt exit? That’s customer churn—the rate at which customers stop using a company’s product or service over a specific period. But here’s the kicker: customer churn rates aren’t set in stone. They swing…