Category: Product analytics
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What is the path to purchase, and how can you track it?
Not every customer is ready to buy the moment they discover your brand. Most go through a series of steps, researching options, comparing alternatives, and evaluating their offer, before making a decision. This journey is known as the path to purchase. Understanding this path helps you identify what influences buying behavior, where potential customers drop…
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SaaS marketing analytics explained: Metrics, tools, and how to start
Many SaaS companies invest heavily in marketing, yet struggle to identify which efforts truly drive growth. Without clear insights, teams often make decisions based on assumptions, wasting budget on underperforming channels and missing key opportunities to scale. This is where SaaS marketing analytics becomes essential. By systematically tracking the right data, such as customer acquisition…
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The customer acquisition metrics you must track to optimize growth
Let’s talk about getting new customers. It’s the lifeblood of any business, right? But figuring out if you’re doing it well can be tricky. That’s where customer acquisition metrics come in handy. In this guide, we will break down these important numbers so you can see what’s working and what’s not when it comes to…
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Top 10 marketing analytics companies in 2026
In 2026, marketing analytics is no longer a luxury; it’s a necessity. SaaS founders, marketers, and product teams need reliable tools that go beyond pageviews and vanity metrics. From tracking user journeys and campaign performance to understanding in-app behavior and attribution, the right analytics platform helps you make smarter, data-driven decisions. However, with dozens of…
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The ultimate B2B SaaS analytics guide for marketers and founders
Most B2B SaaS companies collect vast amounts of data, but few know how to turn that data into clear, actionable insights. Teams often operate with fragmented tools, unclear attribution, and incomplete visibility into the customer journey. The result? Slower growth, higher churn, and missed opportunities across product, marketing, and sales. In a subscription-based business model,…
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What is the attribution window, and why does it matter?
To drive better marketing outcomes, it’s essential to understand how each touchpoint impacts conversions across the customer journey. The attribution window – a defined time frame during which marketing interactions receive credit for conversions – helps marketers make sense of the customer journey. This concept ensures that every click, view, or impression is properly evaluated,…
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SaaS product adoption curve: A complete guide for sustainable growth
Ever wondered why some SaaS products seem to take off overnight while others struggle despite amazing features? The secret lies in understanding the product adoption curve for SaaS businesses and strategically navigating each stage of this journey. As a SaaS founder or product leader, mastering the product adoption curve isn’t just helpful – it’s essential…
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Product experience: Meaning, key elements & how to improve it
A product’s success isn’t just determined by its features or price; it’s shaped by the product experience and the way customers interact with and perceive your product throughout their journey. But what exactly does product experience mean, and why should it be a key focus for your team? Simply put, it’s everything from how easy…
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Top 10 customer engagement metrics to measure in 2026
Customer engagement is one of those things that sounds simple – but actually isn’t. It’s not just about tracking clicks or how long someone stays on your site. It’s about understanding how people genuinely connect with your brand, your product, and everything in between. Heading into 2026, measuring customer engagement metrics means looking at the…
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![[Sell smarter] A practical guide to effective product advertising](https://blog.usermaven.com/wp-content/uploads/2025/04/Product-advertising.jpg)
[Sell smarter] A practical guide to effective product advertising
Getting people to notice your product is only half the battle. To drive real growth, your message needs to land at the right time, in the right place, and in the right way. That’s where product advertising comes in. It’s not just about putting your product in front of an audience; it’s about shaping perception,…