Category: Product analytics

As the SaaS industry continues to evolve and become more competitive, businesses face the challenge of differentiating themselves from their competitors and standing out in the market. While growth through product differentiation and acquisition is certainly a viable strategy, monetization plays a critical role in the success of any SaaS business. Optimizing your strategy allows…

Are you about to launch a new Software-as-a-Service (SaaS) product and feeling overwhelmed with where to start? You’re not alone. Many SaaS companies struggle with the product launch process, as it involves multiple stages, each with unique challenges. There’s much to consider, from creating a product vision to beta testing and marketing strategy. In this…

SaaS product strategy framework is a high-level blueprint for a company to develop, launch, market, and sell its SaaS product to achieve business goals. Businesses are forever interested in sustaining growth. To achieve this goal, they keep optimizing their existing products or developing new ones to retain existing customers and expand their customer base. In…

A product manager continuously strives to improve a product and deliver a competitive product experience. One way to achieve this goal is by understanding which features are most valuable to users and which ones may need improvement or removal. Feature adoption lets you handle these aspects of product growth and management. It allows product managers…

The SaaS industry enjoyed tremendous growth over the past few years, and the SaaS market is becoming competitive, with more solutions emerging yearly. SaaS businesses must ensure their product’s growth to stay ahead of the competition. And SaaS metrics are a great way to keep track of your business’s performance. This article will dive deeper…

Churn can be a headache for SaaS businesses if not handled timely and effectively. It can negatively impact a business’s profitability and sustainable growth. This guide discusses in depth the churn analysis and its importance. It explores what causes customers to churn, various churn types, and how to reduce them. Let’s dive in. What Is…

Over the past few years, how people engage with technology has changed. Now users are more tech-savvy, want instant gratification & prefer personalization. The growth strategy for companies has also been evolving from sales to marketing to a product-led approach. What Is Product-Led Growth? Product-led growth is a business model and strategy that puts the…

A fully optimized product manager can increase company profits by over 34%. Product managers use product metrics to drive product growth and implement a product roadmap. As a result, these metrics are the most prominent tool for product managers in decision-making. Product metrics are widely used for better results and performance tracking. They resolve challenges…