Category: Product analytics

Converting potential users is half the story, but keeping them engaged with your product is the other half that makes a product successful. According to statistics, 21% of products fail to meet customer’s needs. It implies that the users come to try a product and find it does not meet their expectations, resulting in lower…

Getting lost in the complexities of analytics can be frustrating (shh! nobody is referring to Google Analytics 4). But, if the product onboarding is tons of work, too! You’d probably give up, right? Wait, we are here! New to Usermaven? We want to make sure our users are fully equipped to ace the product onboarding…

Do you want your SaaS business to win? Goal-tracking is like having a map. It shows you where you’re going and if you’re on the right track. This blog will explain why goal-tracking is important for your SaaS business.  We’ll show you how it can help you: Get more users to love your product! Make…

Data is king in the world of SaaS (software you rent online). However, one kind of data is especially important: feature usage data. This tells you how people use the different parts of your software. SaaS businesses can learn a lot about improving their products by analyzing this data. Feature usage data helps SaaS businesses…

Launched your SaaS product? This is exciting! But how do you know if it’s hitting the mark with your target audience? Numbers don’t lie, and by tracking the right SaaS product metrics, you can gain valuable analytics. These insights will tell you what’s working well, what areas need improvement, and where opportunities for growth might…

Imagine a customer buys your product, things seem smooth, and then—bam!—a month later, they cancel their subscription out of the blue. That abrupt exit? That’s customer churn—the rate at which customers stop using a company’s product or service over a specific period. But here’s the kicker: customer churn rates aren’t set in stone. They swing…

Ever downloaded an app, loved it at first, but then kinda forgot about it? It happens. But what if you could figure out why and keep people hooked? It would be great, right? That’s exactly what cohort analysis does. Imagine throwing a party. You wouldn’t just invite everyone randomly. You’d think about different friend groups…

          “You need power users to power up your product.” The power users are highly engaged users with advanced knowledge of your product. They have reached the “Aha!” moment and made it a “habit”. They are undoubtedly the most valuable users of your product. But is chasing power users worth it? And to what extent? Before…