Category: User journey
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The best HockeyStack alternatives for 2025: Top 8 picks
HockeyStack is a B2B analytics platform focused on revenue attribution and customer journey mapping. But does it truly deliver the value you need for the price? Many users are beginning to question whether features like attribution and sales intelligence are worth the cost. HockeyStack’s issues with data accuracy and AI insights may already have you…
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Role of customer journey analytics in driving conversions
Struggling to convert free trial users into loyal customers? You’re not alone. Many SaaS companies face the challenge of keeping users engaged after that initial signup. But what if you could see exactly where users are getting lost or frustrated within your platform? Customer journey analytics acts like a digital spotlight, illuminating the user experience at…
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Discovering user journeys with cross-domain tracking
In website analytics, cross-domain tracking allows you to trace user behavior as they visit multiple websites or domains you own. This is essential because, without it, user journeys across various platforms become fragmented, leading to inaccurate insights. Many businesses have websites across multiple web addresses, like separate platforms for a blog, store, or community. Understanding…
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Using Predictive Customer Analytics For More Conversions
What if you could use a crystal ball to predict what your customers want and how your product can meet their needs? It would result in increased customer satisfaction, revenue, and competitive advantage. Everything a business looks for! Adding predictive customer analytics into your business’s toolbox is like having a crystal ball. It offers capabilities…