Category: Website analytics
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Top ecommerce KPIs every business should track in 2025
You might be thinking, why do some online stores skyrocket while others barely survive? Well, running an e-commerce business today is as much about numbers as it is about products. The most successful brands don’t just launch campaigns and hope for the best. They track the right e-commerce KPIs and conversion metrics to measure performance,…
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Building a privacy-first analytics stack: Tools, hosting, and strategy
As users become increasingly aware of how their data is tracked, collected, and shared online, organizations face a critical decision: adapt or lose trust. Traditional analytics tools (while powerful) often involve invasive data practices that conflict with modern privacy regulations and user expectations. For privacy-conscious teams and publishers, building a privacy-first analytics stack is a…
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Revenue analytics for SaaS: Metrics, tools & how to use them to drive growth
Understanding how your business generates revenue isn’t just a reporting task; it’s a strategic advantage. Revenue analytics goes beyond basic financial tracking by connecting product usage, customer behavior, and marketing performance directly to your income streams. For SaaS companies, it offers a clear view of what drives recurring revenue, where churn risks exist, and how…
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Top marketing agency reporting tools: Features, comparisons & why agencies choose Usermaven
Client reporting is one of the most critical touchpoints for marketing agencies. Whether you manage paid media, SEO, email campaigns, or all of the above, your ability to deliver clear, data-driven updates directly affects client retention and trust. That’s where a marketing agency reporting tool becomes essential. In this guide, we break down the top…
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PPC reporting software: Features, benefits, and top tools to consider
Pay-per-click (PPC) advertising is a powerful way to drive targeted traffic, but without clear reporting, it’s easy to overspend or miss performance opportunities. That’s where PPC reporting software comes in. These tools are designed to help marketers, agencies, and SaaS teams track ad performance, uncover trends, and make data-driven decisions faster. In this guide, we’ll…
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![[Think again] Is Google Analytics free or quietly costing you?](https://blog.usermaven.com/wp-content/uploads/2025/06/Is-Google-Analytics-free.jpg)
[Think again] Is Google Analytics free or quietly costing you?
Is Google Analytics free? Yes, but that’s only part of the story. At first glance, Google Analytics (GA) offers a no-cost solution for tracking website data, making it a go-to tool for businesses, marketers, and analysts. However, behind the “free” label lies a set of indirect costs that can affect your business, from data privacy concerns to…
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Conversion rate tracking: How to monitor and optimize what really drives results
Tracking your website or product’s performance means more than just counting visitors; it means understanding what actually moves the needle. Conversion rate tracking gives you that clarity. It shows you how many of your users take meaningful action: signing up, subscribing, booking a demo, or completing a purchase. More importantly, it tells you where they’re…
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Lead source tracking: How to find and use the sources that drive growth
To grow efficiently, you need to know what’s actually working. That starts with tracking where your leads come from, and not just at a surface level. Lead source tracking gives you the insight to identify which channels, campaigns, and touchpoints are generating high-quality leads and which are wasting your budget. But in 2025, tracking lead…
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Conversion tracking: How to track, attribute, and optimize what really works
If you’re running paid ads, sending traffic to landing pages, or optimizing product funnels, you can’t afford to guess what’s working. That’s where conversion tracking comes in. Conversion tracking shows you which clicks, campaigns, and user journeys actually lead to valuable actions, like purchases, demo bookings, or signups. Without it, you’re left with traffic numbers…
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What is the path to purchase, and how can you track it?
Not every customer is ready to buy the moment they discover your brand. Most go through a series of steps, researching options, comparing alternatives, and evaluating their offer, before making a decision. This journey is known as the path to purchase. Understanding this path helps you identify what influences buying behavior, where potential customers drop…