Category: Website analytics
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What is SaaS marketing and how to do it right?
SaaS marketing is the art of connecting subscription-based software products to the people who need them. Unlike traditional product marketing, SaaS focuses on building ongoing relationships with customers who pay monthly or annually for continued access to software. This recurring revenue model makes a well-defined marketing plan absolutely essential for sustainable growth. When comparing SaaS…
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![[Stop wasting money] How digital marketing analytics saves you](https://blog.usermaven.com/wp-content/uploads/2025/03/Digital-marketing-analytics.jpg)
[Stop wasting money] How digital marketing analytics saves you
Every marketing campaign costs money, but not every campaign brings results. Without the right data, budgets get drained on low-performing channels, ineffective ads, and missed opportunities. Digital marketing analytics helps track what’s working and what’s not, ensuring that resources go to strategies that drive real impact. It identifies wasted spend, optimizes performance, and turns insights…
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How to increase organic traffic (proven steps & strategies)
Driving visitors to a website by relying on non-paid channels is often seen as the golden ticket for online success. Whenever someone arrives through a search engine query rather than a paid ad, that’s considered organic traffic. Sound appealing? Think about this for a moment. What if your site consistently appeared when someone asked Google…
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12 best website analytics tools for 2025
Data and data-driven insights are everywhere! From the websites you visit to the apps you use, it’s constantly being generated. And, you know it’s beneficial too! But with so much data out there, how do we make sense of it all? For this purpose, we have website analytics tools! They use special tools to uncover…
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How to check traffic on any site like a pro
As online competition grows across industries, studying website traffic has become a key skill for marketers and business owners. It’s not just about knowing how many visitors a site gets – you also gain insights into where they’re coming from, how they behave, and what you can do to attract them in a more effective…
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Product vs marketing analytics: Key differences & tools
Understanding product vs marketing analytics is key to building a well-rounded strategy. Product analytics focuses on how users interact with your product, offering insights to improve features, engagement, and retention. On the other hand, marketing analytics evaluates the performance of your campaigns, helping you attract the right audience and boost conversions. In this blog, we’ll…
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How to create a B2B sales funnel: Step-by-step guide
Building a high-performing B2B sales funnel is essential for driving revenue growth and fostering strong client relationships. A well-designed funnel acts as a strategic framework, guiding potential buyers from their initial interest to becoming loyal customers. Whether you’re selling software, services, or products, an effective funnel helps streamline your approach and keeps your team focused…
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![Types of sales funnels [+ discover specialized funnels for various business models]](https://blog.usermaven.com/wp-content/uploads/2025/01/types-of-sales-funnels.png)
Types of sales funnels [+ discover specialized funnels for various business models]
Sales funnels are a cornerstone of modern marketing, guiding potential customers through a structured journey toward conversion. From raising awareness to securing a final sale, each type of funnel serves a unique purpose. Whether you’re looking to generate leads, nurture relationships, or drive revenue, understanding the different types of sales funnels is essential to optimizing…
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10 powerful advantages of using web analytics for your business growth
Your website gets 100,000 visitors a month, but only 1% make a purchase. Why? Traditional marketing guesswork won’t answer this. However, web analytics will show you exactly where these 99,000 potential customers drop off – and, more importantly, how to convert them. The advantages of using web analytics extend far beyond basic metrics. In 2025,…
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What is a sales funnel? Strategies, stages & how to create one
When it comes to converting casual browsers into loyal customers, businesses often face a challenging yet crucial question: How do you guide potential buyers from discovering your product to making a purchase? The answer lies in a well-structured sales funnel. A sales funnel isn’t just a buzzword in marketing; it’s a proven framework that transforms…