Category: Website analytics
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Campaign tracking: Understanding where your traffic comes from
Unsure which marketing efforts bring visitors to your site? Campaign tracking helps you understand how different marketing activities attract visitors. Go beyond just website traffic numbers! With campaign tracking, you can see which campaigns are most successful at converting visitors into doing what you want them to do on your site, such as signing up…
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Guide To Tracking Website Visitors & Top 6 Tools for 2025
A website without a visitor tracking tool is like a ship lost on the horizon. You need real-time visitor tracking tools for a big win in your business. For every website owner, it’s important to stay updated & informed about who is on your website and for how long. Let’s look at why you need…
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Usermaven’s 2023 journey in review
Greetings and a Happy New Year from the Usermaven team! As we reflect on the past year, we appreciate the trust and support you’ve shown us at Usermaven. Our goal is to make analytics more insightful and user-friendly, and 2023 has been a significant step forward in achieving that. Let’s dive into the highlights of…
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GA4 limitations & the call for an alternative analytics tool
Introducing Google Analytics 4 (GA4), Google’s latest web analytics service – designed to replace the older Universal Analytics (UA) platform. Now, you must be wondering why. Well, the shift from UA to GA4 was fueled by the need for a more advanced and comprehensive analytics tool. One that could adapt to the changing demands within…
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The Good vs Bad Bounce Rate Battle and How to Win
“High bounce rate is always bad, and low is always good.” “A high bounce rate will tank your Google ranking.” “A site-wide revamp is the only way to improve bounce rate.” As a website owner or a digital marketer, you must have encountered one or more bounce rate myths mentioned above. To differentiate fact from…
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Landing and Exit Pages: Your SEO Game Changers
“Google only loves you when everyone else loves you first.” Wendy Piersall This quote clearly emphasizes the importance of authority and credibility in SEO. The more your visitors trust your website, the more likely it is to get a higher search engine ranking. Two important players in the SEO game are landing and exit pages.…
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A Step-by-Step Guide to Identify Website Visitor Sources
Understanding the source of website visitors is crucial for the online success of any business. You can improve your online visibility and optimize your marketing efforts by identifying where your website traffic is coming from. For example, if most of your traffic comes from social media, you may want to invest more time and resources…
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Data Anonymization: The Pillar of Ethical Web Analytics
According to the DBTA Report on meeting the growing challenges of data security & governance, there has been a staggering 70% rise in data compromises from 2020 to 2021. The impact of each data breach has also become notably costly, averaging $4.24 million. Particularly concerning are the fines related to GDPR violations, which surged seven-fold…
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Event-Based Web Analytics: Everything You Need to Know
The end goal of data analytics is to deliver value to users by understanding what they need and creating value for the business in the form of conversions and revenue by meeting their needs. With the rise of modern analytics approaches and tools, businesses are better able to get user insights. Event-based web analytics operates…
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Exploring the 13 Key Google Analytics Limitations
Starting July 1st, 2023, Universal Analytics (UA) stopped processing hits, including standard properties in accounts containing 360 properties. Businesses that use UA are left with no option other than migrating to an alternate analytics solution. While Google came up with a more advanced version of UA, called Google Analytics 4 (GA4), to replace it, the…