Category: Website analytics
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The Easiest Privacy-friendly Alternative to Google Analytics (GA4)
Usermaven and Google Analytics are data analytics tools that help businesses track user behavior and analyze data to make data-driven decisions. Even though the tools may look like they are similar but there are a lot of differences between the two. But which ones? And do those differences even make a difference? (Pun Intended!). It…
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Guide To Tracking Website Visitors & Top 6 Tools for 2023
A website without a visitor tracking tool is like a ship lost on the horizon. You need real-time visitor tracking tools for a big win in your business. For every website owner, it’s important to stay updated & informed about who is on your website and for how long.</p. Let’s look at why you need…
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Hungarian DPA Ordered a Halt Against Google Analytics Use
Hungarian Data Protection Authority ordered a weather forecast website to stop using Google Analytics. The prohibition resulted from the lack of safeguards for U.S. data transfers as required by Article 46 GDPR. According to a recentGDPRtoday release (a newsletter by noyb), the Hungarian DPA might soon go against the use of Google Analytics. Furthermore, the…
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7 Best Tools For Privacy-Friendly Analytics
Organizations utilize data to understand their customers better. They use data to deliver an improved customer experience. However, when it comes to privacy analytics, consumers are greatly concerned about data collection and data privacy practices. A KPMG survey reports that 86% of the US population considers data privacy a growing concern. And more than half…
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5 Best Google Analytics Alternatives To Try in 2023
Introduction Leveraging data is the most significant advantage for online businesses to survive and scale in the digital space. The adoption of business intelligence tools and analytics software has increased in the last decade. As a result, the market share for analytics solutions is expected to grow, reaching 18 billion by 2025. Businesses utilize data…
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What Does the Users Metric Measure in Google Analytics?
If you’re a website owner, then it’s important to track your site’s performance using an analytics tool. If you know this, you’ve heard of Google Analytics. One of the key metrics that GA tracks are the number of unique visitors. What does the users metric measure in Google Analytics? This metric, regardless of the analytics…