Category: Website analytics
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Build vs Buy Analytics: Which is the Best Option for You?
If you’re in the business world, then you know that data is everything. It can make or break a company and that’s why it’s so important to have good product analytics. But what do you do when it comes to choosing between build vs buy analytics tools? This blog post will help you make the…
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19 most important website metrics to track for growth
You’ve poured your heart and soul into developing a website. It’s visually stunning, packed with valuable content, and perfectly represents your brand. Great! But here’s the gut punch – your traffic and conversions are slower than a snail in a race. You’re left wondering, “What am I doing wrong?” As a marketer or website owner,…
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User acquisition reports & their importance
Once your website is up, the next challenge is getting visitors. User acquisition reports help you know where your visitors are coming from. They show which channels bring in the most visitors. This helps you see what’s working and what’s not. This info lets you focus on the best channels to reach your audience. You…
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Campaign tracking: Understanding where your traffic comes from
Unsure which marketing efforts bring visitors to your site? Campaign tracking helps you understand how different marketing activities attract visitors. Go beyond just website traffic numbers! With campaign tracking, you can see which campaigns are most successful at converting visitors into doing what you want them to do on your site, such as signing up…
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Guide To Tracking Website Visitors & Top 6 Tools for 2025
A website without a visitor tracking tool is like a ship lost on the horizon. You need real-time visitor tracking tools for a big win in your business. For every website owner, it’s important to stay updated & informed about who is on your website and for how long. Let’s look at why you need…
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Usermaven’s 2023 journey in review
Greetings and a Happy New Year from the Usermaven team! As we reflect on the past year, we appreciate the trust and support you’ve shown us at Usermaven. Our goal is to make analytics more insightful and user-friendly, and 2023 has been a significant step forward in achieving that. Let’s dive into the highlights of…
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GA4 limitations & the call for an alternative analytics tool
Introducing Google Analytics 4 (GA4), Google’s latest web analytics service – designed to replace the older Universal Analytics (UA) platform. Now, you must be wondering why. Well, the shift from UA to GA4 was fueled by the need for a more advanced and comprehensive analytics tool. One that could adapt to the changing demands within…
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The Good vs Bad Bounce Rate Battle and How to Win
“High bounce rate is always bad, and low is always good.” “A high bounce rate will tank your Google ranking.” “A site-wide revamp is the only way to improve bounce rate.” As a website owner or a digital marketer, you must have encountered one or more bounce rate myths mentioned above. To differentiate fact from…
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Landing and Exit Pages: Your SEO Game Changers
“Google only loves you when everyone else loves you first.” Wendy Piersall This quote clearly emphasizes the importance of authority and credibility in SEO. The more your visitors trust your website, the more likely it is to get a higher search engine ranking. Two important players in the SEO game are landing and exit pages.…
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A Step-by-Step Guide to Identify Website Visitor Sources
Understanding the source of website visitors is crucial for the online success of any business. You can improve your online visibility and optimize your marketing efforts by identifying where your website traffic is coming from. For example, if most of your traffic comes from social media, you may want to invest more time and resources…