Tag: actionable analytics
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Why data management is crucial for developing a successful AI strategy
As artificial intelligence (AI) continues to shape the future of business operations, the need for a well-defined AI strategy development process becomes more critical. AI’s ability to transform industries depends on its effective implementation, and to do that successfully, businesses must first understand the importance of data. The foundation of any AI strategy lies in…
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Chasing vanity metrics? Here’s how to shift your focus to real impact
You’ve just wrapped up a new marketing campaign, and the numbers are rolling in. Your social media engagement? Through the roof. Website traffic? Skyrocketing. It feels like a victory, right? But as the dust settles, you start to wonder: What’s actually changed? Are these numbers really helping your business grow, or are they just… numbers?…