Tag: AI in analytics
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What is SaaS marketing and how to do it right?
SaaS marketing is the art of connecting subscription-based software products to the people who need them. Unlike traditional product marketing, SaaS focuses on building ongoing relationships with customers who pay monthly or annually for continued access to software. This recurring revenue model makes a well-defined marketing plan absolutely essential for sustainable growth. When comparing SaaS…
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How to track and optimize paid ads analytics for better performance
Ad spend should drive results, not waste money. Yet, without proper tracking, businesses often struggle to see what’s working and what’s not. If you’re not analyzing the right metrics, you’re making decisions in the dark, risking missed opportunities and lower returns. Paid ads analytics provides the compass and radar you need to successfully chart your…
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10 best customer journey mapping tools for product analytics in 2025
Understanding how users interact with your product is essential for growth and optimization. Customer journey mapping tools provide critical insights into user behavior, helping teams identify friction points and opportunities for improvement. Customer journey mapping helps businesses see every step a customer takes when interacting with a brand. This practice lets companies identify weak links,…
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Conversion funnel analysis: Strategies to track, analyze, and optimize
In the world of digital marketing and product management, understanding your conversion funnel is crucial for driving growth and improving user experience. A conversion funnel represents the journey a user takes from the moment they first interact with your product or service to the point where they complete a desired action, such as making a…
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The customer journey funnel: A strategic path to sustainable growth
Every successful business thrives on one key factor – understanding its customers. The journey from first discovering a brand to becoming a loyal advocate isn’t random; it follows a structured path known as the customer journey funnel. This funnel isn’t just a marketing concept – it’s the foundation for driving sustainable growth. Each stage, from…
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Heap product analytics: Features & pricing (+better alternative)
When it comes to understanding user behavior and driving product growth, analytics tools play a crucial role. But is Heap product analytics the right solution for your team? In this article, we’ll explore its strengths, limitations, and whether it aligns with your product goals. Let’s dive in and find out! What is Heap product analytics?…
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![[2025] Best behavioral analytics software for user insights](https://blog.usermaven.com/wp-content/uploads/2025/01/Copy-of-UM-New-Featured-Images-11.png)
[2025] Best behavioral analytics software for user insights
A stronger understanding of user behavior can set a business apart from competitors. When you know what visitors click, how they navigate your pages, or which features they interact with most, you can make better decisions for your product and marketing strategies. This deeper perspective on user actions is exactly what behavioral analytics software provides,…
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Is answer engine optimization (AEO) the future of SEO?
Have you ever asked a voice assistant a question and received an immediate reply without having to click on any web links? This kind of direct response is connected to a growing practice known as answer engine optimization. AEO aims to organize website content so that search systems – like voice assistants, AI-powered chat interfaces,…
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![[2025 Fix] Facing GA4 ad-blocker issues? Here’s what you can do](https://blog.usermaven.com/wp-content/uploads/2025/01/Copy-of-UM-New-Featured-Images-5.png)
[2025 Fix] Facing GA4 ad-blocker issues? Here’s what you can do
Many internet users rely on ad-blockers to speed up their browsing or shield themselves from unwanted content. These tools are convenient for everyday users, but they can make it harder for businesses to track important metrics in GA4 ad-blocker scenarios. If your GA4 script is blocked on a frequent basis, you risk missing out on…
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Cracking the code to better agency analytics and client reporting
Marketing agencies face a constant struggle to demonstrate their true worth in an environment packed with data and high client expectations. How can professionals effectively show that their work is driving real impact? Many experts agree that success starts with important website metrics and good communication. As digital marketing consultant James Cole once said, “Marketing…