Usermaven

Tag: Attribution

  • The 5 biggest challenges with attribution models

    The 5 biggest challenges with attribution models

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    Usermaven
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    If you’re looking to improve your marketing efforts, understanding attribution models is key. However, there are a few challenges that can come with attribution modeling. In this article, we will discuss the 5 biggest challenges with attribution models that you should be aware of. The history of marketing attribution models The history of marketing attribution…