Tag: Google Analytics alternative
-
Fathom vs. GA4 vs. Usermaven: Which one meets your business needs?
Data quality is crucial in choosing the right analytics platform. 70% of organizations facing data trust issues say data quality is the main problem. Reliable, accurate data is the cornerstone of effective decision-making, yet many organizations struggle with complex and pricey analytics tools that fail to deliver. Whether you’re wrestling with GA4’s complexity, grounded by…
-
10 powerful Google Analytics alternatives (GA4 alternatives)
Ever since Google announced GA4, everyone’s been talking about alternatives. Before you get overwhelmed, let’s see why you must jump ship from GA4. But wait a minute! This blog will be your guide, helping you decide: Can you really stick with GA4? Yes, you can stick with GA4 if you are ready to compromise on:…
-
Usermaven vs. GA4 vs. Matomo: Find your perfect analytics fit
The decision to choose the right analytics platform can significantly impact how effectively you understand and respond to user behavior. As privacy concerns grow and the need for comprehensive analytics becomes more pressing, businesses are exploring alternatives to traditional tools. Let’s compare three notable players in the analytics space: Matomo vs. Google Analytics vs. Usermaven.…
-
Understanding and overcoming GA4’s data delay challenges
Google Analytics (GA4) is a widely used tool by marketers, analysts, and website owners to track and analyze data on their websites. However, with GA4’s rollout came delays in reporting data that could slow down decision-making. The delay in GA4 means it takes longer – between 24-72 hours – for the analytics reports to show…
-
GA4 limitations & the call for an alternative analytics tool
Introducing Google Analytics 4 (GA4), Google’s latest web analytics service – designed to replace the older Universal Analytics (UA) platform. Now, you must be wondering why. Well, the shift from UA to GA4 was fueled by the need for a more advanced and comprehensive analytics tool. One that could adapt to the changing demands within…
-
Exploring the 13 Key Google Analytics Limitations
Starting July 1st, 2023, Universal Analytics (UA) stopped processing hits, including standard properties in accounts containing 360 properties. Businesses that use UA are left with no option other than migrating to an alternate analytics solution. While Google came up with a more advanced version of UA, called Google Analytics 4 (GA4), to replace it, the…
-
GA4 vs. Universal Analytics + An even better Alternative
Google Analytics has long been running the data analytics show for businesses and website owners looking to gain insights into their online presence with Universal Analytics (UA). However, UA is about to retire while being replaced by GA4. This article will explore the key differences between UA and GA4 and whether businesses should consider switching…
-
Hungarian DPA Ordered a Halt Against Google Analytics Use
Hungarian Data Protection Authority ordered a weather forecast website to stop using Google Analytics. The prohibition resulted from the lack of safeguards for U.S. data transfers as required by Article 46 GDPR. According to a recent GDPRtoday release (a newsletter by noyb), the Hungarian DPA might soon go against the use of Google Analytics. Furthermore,…
-
5 Best Google Analytics Alternatives To Try in 2023
Introduction Leveraging data is the most significant advantage for online businesses to survive and scale in the digital space. The adoption of business intelligence tools and analytics software has increased in the last decade. As a result, the market share for analytics solutions is expected to grow, reaching 18 billion by 2025. Businesses utilize data…
-
What Does the Users Metric Measure in Google Analytics?
If you’re a website owner, then it’s important to track your site’s performance using an analytics tool. If you know this, you’ve heard of Google Analytics. One of the key metrics that GA tracks are the number of unique visitors. What does the users metric measure in Google Analytics? This metric, regardless of the analytics…