Tag: Google Analytics alternative

Ever since Google announced GA4, everyone’s been talking about alternatives.  Before you get overwhelmed, let’s see why you must jump ship from GA4. But wait a minute!  This blog will be your guide, helping you decide: Can you really stick with GA4?  Yes, you can stick with GA4 if you are ready to compromise on:…

Introducing Google Analytics 4 (GA4), Google’s latest web analytics service – designed to replace the older Universal Analytics (UA) platform.  Now, you must be wondering why. Well, the shift from UA to GA4 was fueled by the need for a more advanced and comprehensive analytics tool. One that could adapt to the changing demands within…

Starting July 1st, 2023, Universal Analytics (UA) stopped processing hits, including standard properties in accounts containing 360 properties. Businesses that use UA are left with no option other than migrating to an alternate analytics solution. While Google came up with a more advanced version of UA, called Google Analytics 4 (GA4), to replace it, the…

Google Analytics has long been running the data analytics show for businesses and website owners looking to gain insights into their online presence with Universal Analytics (UA). However, UA is about to retire while being replaced by GA4. This article will explore the key differences between UA and GA4 and whether businesses should consider switching…

Usermaven and Google Analytics are data analytics tools that help businesses track user behavior and analyze data to make data-driven decisions. Even though the tools may look like they are similar but there are a lot of differences between the two. But which ones? And do those differences even make a difference? (Pun Intended!). It…

Hungarian Data Protection Authority ordered a weather forecast website to stop using Google Analytics. The prohibition resulted from the lack of safeguards for U.S. data transfers as required by Article 46 GDPR. According to a recentGDPRtoday release (a newsletter by noyb), the Hungarian DPA might soon go against the use of Google Analytics. Furthermore, the…

Introduction Leveraging data is the most significant advantage for online businesses to survive and scale in the digital space. The adoption of business intelligence tools and analytics software has increased in the last decade. As a result, the market share for analytics solutions is expected to grow, reaching 18 billion by 2025. Businesses utilize data…

If you’re a website owner, then it’s important to track your site’s performance using an analytics tool. If you know this, you’ve heard of Google Analytics. One of the key metrics that GA tracks are the number of unique visitors. What does the users metric measure in Google Analytics? This metric, regardless of the analytics…