Usermaven

Tag: metrics

  • Average order value: Formula and how to increase AOV

    Average order value: Formula and how to increase AOV

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    by

    Imrana Essa
    in ,

    What if you could grow revenue by 20% this quarter without attracting a single new customer? Sounds unrealistic, right?But for many ecommerce brands, that’s exactly what happens when they start optimizing their average order value (AOV). According to Shopify, a small 10–15% increase in AOV can often outperform the results of a full-scale customer acquisition…