Tag: product analytics
-
Heap pricing concerns: Pros, cons & better alternative
When it comes to Heap pricing, the word custom is everywhere. Custom plans, custom features, custom pricing – it can start to feel like a lot of choices, but not in a good way. With all these custom options, you’re left trying to figure out what’s actually best for you, and chances are, you might…
-
![[Stop wasting money] How digital marketing analytics saves you](https://blog.usermaven.com/wp-content/uploads/2025/03/Digital-marketing-analytics.jpg)
[Stop wasting money] How digital marketing analytics saves you
Every marketing campaign costs money, but not every campaign brings results. Without the right data, budgets get drained on low-performing channels, ineffective ads, and missed opportunities. Digital marketing analytics helps track what’s working and what’s not, ensuring that resources go to strategies that drive real impact. It identifies wasted spend, optimizes performance, and turns insights…
-
How to create a B2B customer journey map (step-by-step guide)
A B2B customer journey map helps businesses understand how potential buyers move from discovery to decision-making and beyond. Unlike consumer purchases, B2B decisions involve multiple stakeholders and take longer, making a structured approach essential. Mapping this journey allows marketing and sales teams to identify gaps, optimize touchpoints, and improve the overall customer experience. It provides…
-
9 top digital analytics tools on the market today
Data is at the core of every business decision, but knowing how to interpret it can be a challenge. Digital analytics tools are essential for turning raw data into actionable insights that help you understand customer behavior, track performance, and optimize strategies. The problem? There are so many tools out there, each claiming to be…
-
Market segmentation vs. customer analysis: Understanding the key differences
Understanding your future buyers and existing clients can set your business apart. Two helpful methods for doing this are market segmentation vs. customer analysis. Although they appear related, each method brings different benefits and uses to the table. Market segmentation emphasizes big-picture groups of potential buyers, while customer analysis dives deeper into the behavior of…
-
Why would a business create multiple customer journey maps?
In a modern business environment, understanding customers can be the difference between climbing to the top or falling behind. Many organizations already rely on a single map to capture someone’s interactions with a product or service. But what if there are different types of buyers, each with distinct goals and obstacles? One map might not…
-
Digital analytics in SaaS: Key concepts, different types & top tool
Running a SaaS business without tracking user behavior or marketing performance is a guessing game. Digital analytics helps teams understand what’s working, what’s not, and where to improve. The right data can boost retention, optimize conversions, and drive sustainable growth. This guide breaks down the essentials of SaaS analytics – key metrics, practical examples, and…
-
Heap product analytics: Features & pricing (+better alternative)
When it comes to understanding user behavior and driving product growth, analytics tools play a crucial role. But is Heap product analytics the right solution for your team? In this article, we’ll explore its strengths, limitations, and whether it aligns with your product goals. Let’s dive in and find out! What is Heap product analytics?…
-
Amplitude analytics: Key features and top alternative
Amplitude analytics is a well-known name in the analytics space, offering a comprehensive suite of tools to track user behavior and drive data-driven decisions. It has a robust feature set, but with that comes complexity and a pricing structure that doesn’t always align with the needs of smaller teams or startups. For many businesses, navigating…
-
13 essential product adoption metrics to track for success
Every product carries a narrative – a tale of ambition, creation, and the drive to solve real-world problems. But in the world of innovation, it’s not enough to create something remarkable. The real challenge lies in understanding whether your product truly connects with its audience. Are users engaging as expected? Are they finding value in…