Tag: product analytics
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![[Product usage analytics] A complete guide for improving retention](https://blog.usermaven.com/wp-content/uploads/2025/01/Product-usage-analytics.jpg)
[Product usage analytics] A complete guide for improving retention
“If you’re not studying what users do after they sign up, you’re only seeing half the story.” This insightful quote from Marty Cagan, founder of the Silicon Valley Product Group, emphasizes the importance of product usage analytics. While getting users to sign up is an exciting first step, understanding how they continue to engage with…
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Product analytics dashboard for marketers who want results
Let’s face it – managing a product without clear insights can feel like flying blind. You know there’s data, but figuring out how to use it effectively can be tricky. That’s where a product analytics dashboard comes in. Think of it as your personal guide to understanding what users love, what they don’t, and where…
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Conversion path analysis can make or break your marketing strategy
Marketers often ask: What turns a curious click into a committed customer? The answer lies in the art and science of conversion path analysis. Think of it as decoding the customer’s journey – every click, scroll and pause that leads them to say “yes” to your offer. It’s not just data; it’s the story of…
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Cracking the code to better agency analytics and client reporting
Marketing agencies face a constant struggle to demonstrate their true worth in an environment packed with data and high client expectations. How can professionals effectively show that their work is driving real impact? Many experts agree that success starts with important website metrics and good communication. As digital marketing consultant James Cole once said, “Marketing…
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Drive SaaS growth with expert product trend analysis
In SaaS, recognizing and responding to trends is key to staying competitive. Product trend analysis helps you understand user behavior, anticipate market shifts, and make decisions that truly move the needle. Whether it’s reducing churn, increasing feature adoption, or refining your product roadmap, trend analysis provides a clear path forward. With Usermaven, uncovering and acting…
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Funnel analysis tools to try & the best AI-powered option
Conversion funnels are at the core of understanding how users interact with your website. Like a map guiding users toward a destination, funnels illustrate the journey visitors take – from landing on your homepage to completing a desired action, like making a purchase. However, not every visitor completes this journey. Some drop off early, while…
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![Mixpanel vs. FullStory vs. Usermaven [2025 comparison]](https://blog.usermaven.com/wp-content/uploads/2024/12/Copy-of-UM-New-Featured-Images-10.png)
Mixpanel vs. FullStory vs. Usermaven [2025 comparison]
Looking for the right analytics tool? Maybe you’ve heard Mixpanel is great for behavior tracking (if you can handle the complex setup) or that FullStory offers session replay (for a premium price). But what if you could get better insights without the headaches? The truth is, you shouldn’t have to choose between: Let’s compare Mixpanel…
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![Heap pricing concerns [and why Usermaven is a better choice]](https://blog.usermaven.com/wp-content/uploads/2024/11/Heap-pricing-concerns.jpg)
Heap pricing concerns [and why Usermaven is a better choice]
When it comes to Heap pricing, the word custom is everywhere. Custom plans, custom features, custom pricing — it can start to feel like a lot of choices, but not in a good way. With all these custom options, you’re left trying to figure out what’s actually best for you, and chances are, you might…
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Heap vs. Pendo vs. Mixpanel: Why companies are switching to a smarter option?
Stuck choosing between analytics tools? You’re not alone. Maybe you’ve heard that Heap tracks everything automatically (but good luck finding what matters in all that data). Or that Pendo helps with user onboarding (if you can afford their $132,400 price tag). Or perhaps you’re looking at Mixpanel (and dreading the weeks of technical setup ahead).…
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Pendo vs. Fullstory vs. Usermaven: Evaluating top analytics tools
Analytics tools are crucial in helping businesses understand user behavior, optimize experiences, and achieve growth. Whether you’re a product team enhancing user engagement, a marketing agency tracking campaign performance, or a business improving customer retention, choosing the right analytics tool is crucial. Three leading tools in this space, Pendo, Fullstory, and Usermaven—serve distinct purposes. Pendo…