Tag: product analytics
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Event tracking: Everything you need to know
When we talk of web or product analytics, every click tells a story! Every SaaS platform is like a busy town full of events and activities. Event tracking? It’s like your reliable GPS guiding you through user journey streets. Clicks, scrolls, and hovers – the language of your users. It’s like decoding digital signs in…
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Why Is My Conversion Rate Dropping For No Reason?
As a business owner, you might be wondering why your conversion rate is decreasing. Don’t worry; there are simple explanations for this. In this blog post, we will discuss common reasons for a drop in your conversion rate and provide solutions to improve it. Stay tuned to learn how Usermaven can efficiently monitor your conversion…
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Dealing with different types of data discrepancy
In the world of making decisions based on data, dealing with data discrepancies is a big deal. These discrepancies happen when different data sets don’t match up, making it tough to make accurate decisions. The challenge involves figuring out these differences, finding out why they happen, and highlighting how using product analytics tools can help…
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12 Tips to Reduce Your Customer Churn Rate
Imagine a customer buys your product, things seem smooth, and then—bam!—a month later, they cancel their subscription out of the blue. That abrupt exit? That’s customer churn—the rate at which customers stop using a company’s product or service over a specific period. But here’s the kicker: customer churn rates aren’t set in stone. They swing…
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Cohort analysis: How to measure user retention?
Ever downloaded an app, loved it at first, but then kinda forgot about it? It happens. But what if you could figure out why and keep people hooked? It would be great, right? That’s exactly what cohort analysis does. Imagine throwing a party. You wouldn’t just invite everyone randomly. You’d think about different friend groups…
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Engagement rate: Importance and key metrics
How much do people love your website or product? Want any clue? That’s where engagement rates step in – they’re like your online applause meter, showing how much your audience is into what you’re offering. Why is this a big deal? Well, it’s the secret sauce to make your website and product a big hit.…
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What does artificial intelligence mean for product teams?
AI is not here to replace humans but to enable us to create customer-centric products. Is artificial intelligence (AI) the game-changer we’ve been waiting for, or are we merely caught in the hype? Get ready because soon, every company will be an AI powerhouse- well, that’s the reality knocking on our doors. But let’s cut…
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Power users: The ultimate catalyst for a product’s success
“You need power users to power up your product.” The power users are highly engaged users with advanced knowledge of your product. They have reached the “Aha!” moment and made it a “habit”. They are undoubtedly the most valuable users of your product. But is chasing power users worth it? And to what extent? Before…
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9 Key Marketing Insights for Product Managers
Do you know that 95% of new consumer product launches fail? So, what can you do to ensure your product is not one of them? While the success and growth of a product involve many factors, one of them is having a well-rounded product manager. Product managers are there for a product as it goes…
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Customer Loyalty Analytics: A Complete Guide
Customer loyalty is a crucial part of any successful business. Not only does it drive revenue and growth, but it also helps establish a positive reputation and brand identity. But how do you measure and improve customer loyalty? That’s where customer loyalty analytics come into play. Using data and analytics, businesses can track customer behavior…