Tag: product analytics

The SaaS industry will continue to grow as more and more businesses adopt SaaS solutions to perform various business functions. They also empower consumers because of their accessibility, affordability, user-friendliness, and value delivery. Due to this, the SaaS market is estimated to be worth approximately $197 billion in 2023 and is expected to reach $232…

Did you know 70% of projects fail in the product development stage? And only 6% of companies have well-defined innovation and product development processes. These statistics highlight the importance of robust product development to ensure a successful product launch. This article walks you through lean product development, a streamlined process based on the principles of…

Is your attention fixated on acquiring new customers while your existing customers are slipping away? You need to focus on retaining your current customers and getting value from them by building strong customer relations. The probability of selling to an existing customer is 60-70%, while your chances of selling to new customers are 5-20%. Customer…

New products enter the market daily, but over 90% are expected to fail in the next five years. Companies allocate millions of dollars in budgets and invest endless hours to bring new products to the market. But it takes more than that to create a product that provides value to both the creator and the…

As the SaaS industry continues to evolve and become more competitive, businesses face the challenge of differentiating themselves from their competitors and standing out in the market. While growth through product differentiation and acquisition is certainly a viable strategy, monetization plays a critical role in the success of any SaaS business. Optimizing your strategy allows…

Are you about to launch a new Software-as-a-Service (SaaS) product and feeling overwhelmed with where to start? You’re not alone. Many SaaS companies struggle with the product launch process, as it involves multiple stages, each with unique challenges. There’s much to consider, from creating a product vision to beta testing and marketing strategy. In this…

SaaS product strategy framework is a high-level blueprint for a company to develop, launch, market, and sell its SaaS product to achieve business goals. Businesses are forever interested in sustaining growth. To achieve this goal, they keep optimizing their existing products or developing new ones to retain existing customers and expand their customer base. In…