Tag: SaaS analytics
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Digital marketing funnel: What it is and how to create an efficient one
A digital marketing funnel maps the path a prospective customer follows – from their first glimpse of your brand to the moment they decide to buy. Unlike older approaches that took a simple, straight line from awareness to sale, the online funnel can include numerous touchpoints and personalized content at every step. Why does this…
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What is cross-channel marketing attribution & how is it different
Most businesses run multiple marketing campaigns at once – from social media and email to paid ads and content. The real challenge? Knowing which of these actually drives sales and conversions. That’s where cross-channel marketing attribution comes in. It shows you exactly how different marketing channels work together to bring in customers. Instead of guessing…
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How to conduct a customer behavior analysis: A complete guide
Why do some customers make multiple purchases while others barely stick around? Customer behavior analysis can help answer that question. This method involves studying the actions of individuals as they explore a product, service, or brand. By looking at how people research products, what drives them to click “buy,” or how they respond to marketing,…
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15 user behavior analytics tools in 2025
User behavior analytics tools involve collecting and interpreting data that reveals how people interact with websites and apps. By tracking actions like clicks, hovers, scrolls, and navigational patterns, organizations gain a deeper view of how visitors move around their digital properties. This field has grown rapidly, with new platforms offering increasingly detailed insights. In this…
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Heap product analytics: Features & pricing (+better alternative)
When it comes to understanding user behavior and driving product growth, analytics tools play a crucial role. But is Heap product analytics the right solution for your team? In this article, we’ll explore its strengths, limitations, and whether it aligns with your product goals. Let’s dive in and find out! What is Heap product analytics?…
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What is behavioral analytics? Definition, examples, & applications
Behavioral analytics helps businesses understand user interactions with online products by analyzing clicks, scrolls, purchases, and more. It highlights customer preferences, motivations, and pain points, enabling better decisions to improve experiences, optimize funnels, and drive growth. But is behavioral analytics really different from typical website analytics? Traditional approaches might track overall traffic or bounce rates,…
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How predictive behavioral analytics shapes tomorrow’s decisions
Predictive behavioral analytics helps organizations make better decisions by using data and technology to predict future actions. Instead of just looking at past trends, it finds patterns in how people behave and turns them into useful insights. This approach is important in many industries. It helps businesses improve customer experiences, make smarter choices, and stay…
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![[2025] Best behavioral analytics software for user insights](https://blog.usermaven.com/wp-content/uploads/2025/01/Copy-of-UM-New-Featured-Images-11.png)
[2025] Best behavioral analytics software for user insights
A stronger understanding of user behavior can set a business apart from competitors. When you know what visitors click, how they navigate your pages, or which features they interact with most, you can make better decisions for your product and marketing strategies. This deeper perspective on user actions is exactly what behavioral analytics software provides,…
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What is user behavior tracking & why does it matter?
User behavior tracking provides valuable insights into how people interact with your website, product, or app. By analyzing actions like clicks, scrolls, and navigation paths, businesses can pinpoint where users engage most and where they encounter obstacles. This data allows marketers to refine strategies, improve user experiences, and drive conversions. In this article, we’ll explore…
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10 powerful advantages of using web analytics for your business growth
Your website gets 100,000 visitors a month, but only 1% make a purchase. Why? Traditional marketing guesswork won’t answer this. However, web analytics will show you exactly where these 99,000 potential customers drop off – and, more importantly, how to convert them. The advantages of using web analytics extend far beyond basic metrics. In 2025,…