Tag: SaaS analytics
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Dreamdata vs. HockeyStack vs. Bizible: B2B attribution comparison
Marketing attribution can make or break your B2B strategy. Imagine trying to navigate through a maze without knowing which turns led you to the exit – that’s what running marketing campaigns feels like without proper attribution tools. The right attribution software helps you map every touchpoint in your customer’s journey, showing you exactly which marketing…
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Usermaven vs. GA4 vs. Matomo: Find your perfect analytics fit
The decision to choose the right analytics platform can significantly impact how effectively you understand and respond to user behavior. As privacy concerns grow and the need for comprehensive analytics becomes more pressing, businesses are exploring alternatives to traditional tools. Let’s compare three notable players in the analytics space: Matomo vs. Google Analytics vs. Usermaven.…
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![Full-stack marketer: who they are [+ the essential tool they need]](https://blog.usermaven.com/wp-content/uploads/2024/10/full-stack-marketer.jpg)
Full-stack marketer: who they are [+ the essential tool they need]
Imagine a marketing professional who handles everything—social media, content strategy, SEO, email campaigns, and even data analytics. They’re not just specialists in one area; they manage the entire marketing process from start to finish. As businesses grow and marketing needs become more complex, the demand for someone who can wear multiple hats increases. This is…
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Boosting product engagement: Strategies for success in 2025
Converting potential users is half the story, but keeping them engaged with your product is the other half that makes a product successful. According to statistics, 21% of products fail to meet customer’s needs. It implies that the users come to try a product and find it does not meet their expectations, resulting in lower…
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10 essential features of customer data management software
Customers are the heart of every business. Happy customers mean repeat sales, glowing referrals, and a smoother ride for your entire team. But building those lasting relationships requires more than just good service – it demands a deep understanding of your customers. That’s where customer data comes in. It’s the raw material for crafting personalized…
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How to track product onboarding in Usermaven
Getting lost in the complexities of analytics can be frustrating (shh! nobody is referring to Google Analytics 4). But, if the product onboarding is tons of work, too! You’d probably give up, right? Wait, we are here! New to Usermaven? We want to make sure our users are fully equipped to ace the product onboarding…
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Everything you need to know about product analytics
Have you noticed why some apps are super easy to use while others leave you scratching your head? How do features you never touch keep getting updates? There’s a secret behind great apps, and it’s called product analytics. Today, we’ll show you how apps collect user data and how data turns into magic. This information…
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Behavioral segmentation: A powerful tool for SaaS success
Have you ever played an online game? What if you’re running a game, and everyone keeps quitting early? Frustrating, right? Wouldn’t it be better if you understood why they were leaving? That’s what behavioral segmentation is like for SaaS companies. Instead of players, it’s customers using your software. By figuring out how they interact with…
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Understanding the importance of goal-tracking in SaaS
Do you want your SaaS business to win? Goal-tracking is like having a map. It shows you where you’re going and if you’re on the right track. This blog will explain why goal-tracking is important for your SaaS business. We’ll show you how it can help you: Get more users to love your product! Make…
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A comprehensive guide to analyzing feature usage
Data is king in the world of SaaS (software you rent online). However, one kind of data is especially important: feature usage data. This tells you how people use the different parts of your software. SaaS businesses can learn a lot about improving their products by analyzing this data. Feature usage data helps SaaS businesses…