Tag: SaaS analytics
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How to track website hits and monitor traffic accurately
Understanding how to track website hits effectively is crucial for any website owner. Measuring website hits and traffic is a direct way to see if a site is meeting expectations. In short, “hits” are the total requests your server handles for all the files that build each web page. Meanwhile, “traffic” often refers to the…
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How will product marketing make your brand stand out in 2025?
Slack and Zoom grew incredibly fast without traditional advertising. Their secret? Product marketing that focuses on solving real customer problems, not just showcasing features. Think about Notion. They didn’t just build another productivity app and list its capabilities. Instead, they showed people how to make their work life better and easier. This approach – focusing…
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Is answer engine optimization (AEO) the future of SEO?
Have you ever asked a voice assistant a question and received an immediate reply without having to click on any web links? This kind of direct response is connected to a growing practice known as answer engine optimization. AEO aims to organize website content so that search systems – like voice assistants, AI-powered chat interfaces,…
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Cracking the code to better agency analytics and client reporting
Marketing agencies face a constant struggle to demonstrate their true worth in an environment packed with data and high client expectations. How can professionals effectively show that their work is driving real impact? Many experts agree that success starts with important website metrics and good communication. As digital marketing consultant James Cole once said, “Marketing…
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Drive SaaS growth with expert product trend analysis
In SaaS, recognizing and responding to trends is key to staying competitive. Product trend analysis helps you understand user behavior, anticipate market shifts, and make decisions that truly move the needle. Whether it’s reducing churn, increasing feature adoption, or refining your product roadmap, trend analysis provides a clear path forward. With Usermaven, uncovering and acting…
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What is data segmentation and how it impacts business outcomes?
Have you ever wondered how some businesses quickly spot patterns in their data and meet people’s needs right on cue? By dividing large pools of information into smaller groups with common traits, data segmentation lets organizations personalize their messaging, improve their products, and offer services that feel remarkably relevant. This article explores the power behind…
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Funnel analysis tools to try & the best AI-powered option
Conversion funnels are at the core of understanding how users interact with your website. Like a map guiding users toward a destination, funnels illustrate the journey visitors take – from landing on your homepage to completing a desired action, like making a purchase. However, not every visitor completes this journey. Some drop off early, while…
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What is marketing attribution? Everything you need to know
Your marketing campaigns are in full swing – emails are being sent, ads are grabbing attention, and social media posts are shining. It’s a team effort, but when the results start rolling in, one big question arises: “Who deserves the credit?” Was it the catchy email? The attention-grabbing ad? Or maybe that perfectly timed tweet?…
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What makes Usermaven a great Google Analytics (GA4) alternative?
According to a study by Orbit Media, every number in Google Analytics 4 is potentially inaccurate, with up to 55.6% of traffic going unrecorded when consent banners are displayed. While Google offers GA4 for free, the real cost comes in the form of your visitors’ data being used to fuel Google’s advertising machine. Combined with…
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![Mixpanel vs. FullStory vs. Usermaven [2025 comparison]](https://blog.usermaven.com/wp-content/uploads/2024/12/Copy-of-UM-New-Featured-Images-10.png)
Mixpanel vs. FullStory vs. Usermaven [2025 comparison]
Looking for the right analytics tool? Maybe you’ve heard Mixpanel is great for behavior tracking (if you can handle the complex setup) or that FullStory offers session replay (for a premium price). But what if you could get better insights without the headaches? The truth is, you shouldn’t have to choose between: Let’s compare Mixpanel…