Tag: User journey
-
The best HockeyStack alternatives for 2024: Top 8 picks
HockeyStack is a B2B analytics platform focused on revenue attribution and customer journey mapping. But does it truly deliver the value you need for the price? Many users are beginning to question whether features like attribution and sales intelligence are worth the cost. HockeyStack’s issues with data accuracy and AI insights may already have you…
-
Role of customer journey analytics in driving conversions
Struggling to convert free trial users into loyal customers? You’re not alone. Many SaaS companies face the challenge of keeping users engaged after that initial signup. But what if you could see exactly where users are getting lost or frustrated within your platform? Customer journey analytics acts like a digital spotlight, illuminating the user experience at…
-
Discovering user journeys with cross-domain tracking
In website analytics, cross-domain tracking allows you to trace user behavior as they visit multiple websites or domains you own. This is essential because, without it, user journeys across various platforms become fragmented, leading to inaccurate insights. Many businesses have websites across multiple web addresses, like separate platforms for a blog, store, or community. Understanding…
-
User acquisition reports & their importance
Once your website is up, the next challenge is getting visitors. User acquisition reports help you know where your visitors are coming from. They show which channels bring in the most visitors. This helps you see what’s working and what’s not. This info lets you focus on the best channels to reach your audience. You…
-
Campaign tracking: Understanding where your traffic comes from
Unsure which marketing efforts bring visitors to your site? Campaign tracking helps you understand how different marketing activities attract visitors. Go beyond just website traffic numbers! With campaign tracking, you can see which campaigns are most successful at converting visitors into doing what you want them to do on your site, such as signing up…
-
From Bounce to Brilliance: Enhancing Average Time on Page
In the digital landscape, capturing and holding the attention of online audiences is the heartbeat of website success. But how can you measure this success? The answer lies in understanding key website metrics and using them to your advantage. One such metric is “average time on page,” an indicator of your website’s performance. This metric…
-
The Good vs Bad Bounce Rate Battle and How to Win
“High bounce rate is always bad, and low is always good.” “A high bounce rate will tank your Google ranking.” “A site-wide revamp is the only way to improve bounce rate.” As a website owner or a digital marketer, you must have encountered one or more bounce rate myths mentioned above. To differentiate fact from…
-
Landing and Exit Pages: Your SEO Game Changers
“Google only loves you when everyone else loves you first.” Wendy Piersall This quote clearly emphasizes the importance of authority and credibility in SEO. The more your visitors trust your website, the more likely it is to get a higher search engine ranking. Two important players in the SEO game are landing and exit pages.…
-
12 Strategies to Increase Your Customer Engagement
Customer engagement is super important in today’s concurrent business world. No matter if you’re running a small startup or a big corporation, it’s crucial to have effective customer engagement strategies in place. Customers participating in your brand marketing campaigns or relevant activities are more likely to be your brand’s advocate, increasing your company’s overall success.…
-
Number of Sessions per User: Understanding User Behavior
Have you ever wondered how many times users visit your website or app before making a purchase or leaving for good? Understanding user behavior and the number of sessions per user can provide valuable insight into how to improve your website or app’s user experience and increase conversions. By analyzing data on the number of…